Ford Brand

BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015

Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel....
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NICK GIBBS

BLOG: Why Ford stumbled with the EcoSport

12:01 am U.S. ET | July 3, 2015

Ford stumbled with the EcoSport and was forced to make a quick redesign to address poor sales. So what went wrong?...
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Ford recalls 432,096 vehicles for faulty body control module

4:00 pm U.S. ET | July 2, 2015

Ford is recalling 432,096 Focuses, C-Maxes and Escapes, including some 2015 models, for faulty body control modules....
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Ford F-150 pickups draw NHTSA scrutiny

1:31 pm U.S. ET | June 26, 2015

Some Ford F-150 pickups from the 2011-12 model years are being investigated by the National Highway Traffic Safety Administration for a possible defect that could cause loss of power-brake assist....
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Former Ford ad exec Gerry Donnelly dies at 67

11:47 am U.S. ET | June 26, 2015

Gerry Donnelly, a longtime advertising executive for the Ford, Lincoln and Mercury brands, died Saturday, June 13, in Florida. He was 67....
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Ford issues 16th recall on Escape since latest redesign

9:46 am U.S. ET | June 24, 2015

Ford has issued the 16th recall on the Escape crossover since its redesign three years ago. The automaker today said it needs to fix a problem with the instrument panel on more than 200,000 Escapes and Transit Connects from the 2014 and 2015 model years....
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Steelmaker ArcelorMittal shifts strategy in response to Ford's use of aluminum

7:08 am U.S. ET | June 17, 2015

When Ford confirmed last year it would build its most popular pickup using aluminum, the automaker's steel supplier was caught flat-footed. Now ArcelorMittal, the top worldwide supplier of steel for autos, has built a two-pronged response to try to head off defections by other customers....
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Equipment disparity on Ford F-150 prompts new crash test

12:01 am U.S. ET | June 15, 2015

Last week, the Insurance Institute for Highway Safety conducted an unprecedented follow-up crash test, on a 2015 Ford F-150 Supercab. The institute said the test was done specifically because Automotive News alerted it to extra safety equipment that Ford installed on the top-selling Supercrew model - the single model that IIHS normally tests - but not on its regular cab or Supercab F-150s....
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After smooth 1st year, Ford's Fields faces 'breakthrough' challenge

12:01 am U.S. ET | June 14, 2015

Mark Fields succeeded one of the most revered executives in automotive history while generating barely a ripple among investors, dealers and employees. A year into his job as CEO, he'll begin to face bigger challenges as he works to deliver the “breakthrough year” he has promised....
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Ford returns to Le Mans race in 2016 with GT supercar

1:27 pm U.S. ET | June 12, 2015

Ford will return to endurance racing next year as it celebrates the 50th anniversary of its historic top-three sweep in the 1966 24 Hour of Le Mans....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford's sleek new S-Max gets tech boost

June 12, 2015 06:01 CET

Ford has given its new S-Max a wide array of advanced technologies and a sleeker design. The S-Max is the first Ford worldwide to offer a speed limiting system that scans traffic signs and adjusts the throttle to help drivers stay within legal speed limits....
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Ford F-150 reaches full production

12:01 am U.S. ET | June 8, 2015

Ford Motor Co. has achieved full production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said last week. But a shortage of supplier-built frames keeps the plants from running some scheduled overtime....
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Ford F-150 production ramp-up complete, CFO says

3:17 pm U.S. ET | June 5, 2015

Ford has finished ramping up production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said today, even as a shortage of supplier-built frames keeps the plants from running some scheduled overtime....
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JESSE SNYDER

BLOG: Subaru hot; Hyundai-Kia not; Ford's cozy spot

5:15 pm U.S. ET | June 2, 2015

May was a great sales month for the U.S. auto industry, everything a marketer could ask for. Spectacular selling rate, strong pricing power, modest incentives and volume well above expectations....
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Lower F-series volume dents Ford's tally

2:00 pm U.S. ET | June 2, 2015

Sales of the Ford F series fell to a three-month low in May, dropping nearly 10 percent from a year ago amid tight inventories and a decision not to join competitors in offering big Memorial Day discounts. Overall Ford sales fell 1.3 percent....
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ANE's Car Cutaways supplement ready to view

June 1, 2015 06:01 CET

The Automotive News Europe Car Cutaways supplement provides a peek underneath the skin of Europe's hottest new vehicles to showcase the contributions of hundreds of suppliers....
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Ford will let rivals use its EV tech

12:01 am U.S. ET | June 1, 2015

Ford Motor Co. is joining Tesla Motors Inc. and Toyota Motor Corp. in a strategy of letting competitors use patented technology in order to accelerate development of electric-drive vehicles. Ford will open up hundreds of patents on electric-car technology. Unlike Tesla and Toyota, it will license its patents for a fee, the company said....
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ANE's June e-magazine goes live Monday

May 29, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, June 1. This month's edition looks at why Europe's stronger-than-expected sales rebound is not expected to provide an equally large boost to profits....
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Ford recalls 423,000 vehicles for power-steering issue

10:55 am U.S. ET | May 27, 2015

Ford today said it is recalling nearly 423,000 sedans and crossovers for a power-steering problem that federal regulators have been investigating since last fall. It also issued a smaller recall for a different issue in some 2015 Ford Mustangs....
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RICHARD TRUETT

BLOG: With sports cars, hit reset (often) for success

11:00 am U.S. ET | May 26, 2015

Sporty cars won't live past one generation if car companies don't keep them fresh with new models and features. Constant investment or a slow, agonizing death....
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Ford Explorer Platinum aims at high-end competitors

12:01 am U.S. ET | May 25, 2015

Ford is taking its iconic SUV into luxury territory, adding a high-end Platinum trim as it tries to attract a more affluent customer and increase the vehicle's profitability. For more than $53,000, buyers get an interior appointed with quilted leather door panels, real wood trim and brushed-aluminum accents....
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Ford makes over another icon by going aluminum

12:01 am U.S. ET | May 25, 2015

The F-150 isn't the only Ford Motor Co. icon that's been changed to aluminum this year. Get behind the wheel of the 2016 Ford Explorer Platinum, which goes on sale in a few months, and you'll notice that something familiar is missing: the Ford Blue Oval....
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Ford Mustang Shelby GT350 seen in Detroit

11:15 am U.S. ET | May 23, 2015

A 2016 preproduction Ford Mustang Shelby GT350 showed up Saturday at a Cars And Coffee event in suburban Detroit....
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RICHARD TRUETT

BLOG: A new golden age for high performance

11:30 am U.S. ET | May 19, 2015

Forget the 1960s. Now is the golden age of performance....
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JAKE LINGEMAN

BLOG: The science, psychology and secrecy behind the Ford GT

11:00 am U.S. ET | May 19, 2015

Ford did a ton of work understanding the psychology of the driver during development of the GT and found that driving performance follows a bell curve that relates to distractions....
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