AutoNews Now: Subaru's Ascent back into hot segmentApril 12
AutoNews Now: CIA leaks add fuel to hacking concernsMarch 9
First Shift: Nissan profit drops in Q3Feb. 9
Honda uses visual effects guru Pes to pitch ClarityFeb. 8
Honda and ad agency RPA have once again tapped visual effects guru Pes to create an ad -- but this time the artist is using live action, rather than the stop-motion technique for which he is known. The spot for the automaker's Clarity hydrogen fuel cell sedan features a choir of floating children's heads.
Honda basks in glow from its Clarity Fuel CellDec. 26, 2016
Honda's third-generation hydrogen-powered car will likely earn the brand kudos and attention for being bigger and more capable than the competing Toyota Mirai. But Honda's bigger challenge lies outside its fuel-cell comfort zone.
Honda Clarity Fuel Cell sedan gets EPA-rated 366-mile rangeOct. 24, 2016
The Honda Clarity Fuel Cell sedan received a U.S.-best EPA-rated driving range of 366 miles, the automaker said today. The Clarity Fuel Cell, set for a limited U.S. release this year, also received an EPA-rated gasoline equivalent of 68 mpg in combined city and highway driving.
AutoNews Now: Fla. dealers bracing for MatthewOct. 6, 2016
First Shift: GM profits surge in Q1April 21, 2016
Honda to create green Clarity family with EV, plug-in hybrid variantsApril 21, 2016
Honda brings clarity to electrification strategyApril 25, 2016
When Honda revealed last week that it would a three-model family of green cars under the Clarity nameplate, it also brought a measure of clarity to its electrification strategy, which has moved in fits and starts since the 1999 debut of the oddly shaped Insight.