Equus

BEST PRACTICES

High-end Hyundai buyers enjoy private lounge, dinners and more

12:01 am U.S. ET | June 30, 2014
The lounge inside Burns Hyundai in Marlton, N.J., offers red-carpet perks to Genesis and Equus buyers. It has been essential to winning over customers from brands such as Lexus, BMW and Mercedes-Benz....
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BRADFORD WERNLE

As Lincoln dealers yearn, Hyundai's flagship rolls

3:22 pm U.S. ET | May 5, 2014
Since the demise of the Town Car, Lincoln dealers have been pining for a big, flagship sedan with real presence, an automobile to evoke the great motorcars from Lincoln's illustrious past: the Zephyr or the Continental....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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