Incentive Program

Will Trudeau's victory mark a win for industry in Canada?

12:01 am U.S. ET | Oct. 26, 2015

Last week's dramatic election in Canada could turn out to be good news for the country's beleaguered auto industry. The winning left-leaning Liberal Party, led by prime minister-designate Justin Trudeau, campaigned by pledging a greater willingness to spend money to stimulate the economy and create or preserve jobs....
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VW discounts almost double U.S. average after cheating scandal

9:10 am U.S. ET | Oct. 22, 2015

Volkswagen, trying to woo U.S. consumers amid its diesel emissions cheating scandal, is offering new-vehicle discounts that by one measure are almost twice the industry average....
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Musk takes page from PayPal with Tesla Model S referral offer

7:06 am U.S. ET | Aug. 28, 2015

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct. 31 using the referral link of a current owner will get $1,000 off the purchase price, under the program announced July 29....
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Cadillac works to revise dealer incentives

1:54 pm U.S. ET | Aug. 7, 2015

Two main elements of Johan de Nysschen’s plan to rehabilitate Cadillac’s image are to tighten dealers’ inventories and quash their sell-at-any-cost mentality. There’s a big problem though....
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Munoz says it's Infiniti's turn for incentive diet

9:18 am U.S. ET | Jan. 13, 2015

Nissan's strategy of lowering incentives and lifting sales is working for the mass-market Nissan brand, and now it’s time to focus on Infiniti, a top executive said....
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Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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