Incentive Program

Musk takes page from PayPal with Tesla Model S referral offer

7:06 am U.S. ET | Aug. 28, 2015

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct. 31 using the referral link of a current owner will get $1,000 off the purchase price, under the program announced July 29....
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Cadillac works to revise dealer incentives

1:54 pm U.S. ET | Aug. 7, 2015

Two main elements of Johan de Nysschen’s plan to rehabilitate Cadillac’s image are to tighten dealers’ inventories and quash their sell-at-any-cost mentality. There’s a big problem though....
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Munoz says it's Infiniti's turn for incentive diet

9:18 am U.S. ET | Jan. 13, 2015

Nissan's strategy of lowering incentives and lifting sales is working for the mass-market Nissan brand, and now it’s time to focus on Infiniti, a top executive said....
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Spain will extend scrappage program to lift car sales

Nov. 5, 2014 13:59 CET

Spain will extend a subsidy program for the acquisition of new cars to the end of the year. The country has been hit hard by a near six year economic downturn but scrappage subsidies have helped to lift car sales....
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LINDSAY CHAPPELL

BLOG: Incentives prop up sedan-heavy strategies

12:01 am U.S. ET | Sept. 13, 2014

Take a look at who's been increasing incentives lately and you will see a larger trend in vehicle strategy for the United States....
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