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The first CEO of Enterprise Holdings who is not a member of the founding Taylor family, Pam Nicholson has steered the rental-car conglomerate through turbulent times.
Enterprise Holdings has more than doubled its revenue since its acquisition of National Car Rental and Alamo Rent A Car a decade earlier.
The immediate challenge is a declining new-vehicle market. Long term, the companies face disruptions to their business model from sharing services and autonomous technology.
By selling still-fewer vehicles to Enterprise and Hertz, GM hopes to boost residual values and improve the economics of its leasing business.
An Enterprise Rent-a-Car mobile app now lets customers rate their rental vehicles, providing feedback to automakers on what are essentially extended test drives.
A training system aimed at career growth helps Enterprise Rent-A-Car keep a steady flow of recent college grads coming in as new hires.
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