Jose Munoz

Nissan sells dealers on new spiff strategy

12:01 am U.S. ET | April 14, 2014
Nissan's U.S. chief is convinced that a dealer sales incentive program launched nationally on April 1 will make his retailers bigger and richer, and propel Nissan toward its goal of a 10 percent U.S. market share.... Read More »


All Nissan dealers get small van

12:01 am U.S. ET | Jan. 27, 2014
Realizing it has a hot product in its compact NV200 van, Nissan has decided to offer it to all 1,100 of its U.S. dealers.... Read More »



Munoz: Core products drove Nissan's sales gains in 2013

6:47 pm U.S. ET | Jan. 26, 2014
Jose Munoz, 48, recently named chairman of Nissan's North American operations, paused at the convention to speak with Staff Reporter Lindsay Chappell.... Read More »



'Digital first' is now automaker marketing execs' mantra

6:24 pm U.S. ET | Jan. 14, 2014
Social media, YouTube videos and other digital advertising platforms are now driving how automotive marketing executives plan their campaigns, a panel of automotive marketing executives said Tuesday.... Read More »


Nissan plucks one of Hyundai's sales stars

1:48 pm U.S. ET | Jan. 7, 2014
Nissan has recruited a rising star from Hyundai, Derrick Hatami, to take over its United States sales operations as Nissan reorganizes its North American management structure.... Read More »


Big off-lease battle brewing

12:01 am U.S. ET | Dec. 2, 2013
Automakers are crafting strategies to keep existing customers -- and perhaps poach some new ones -- when the number of vehicle owners coming off lease shoots up next year.... Read More »


Munoz, LaNeve to join marketing panel at congress

12:01 am U.S. ET | Nov. 25, 2013
Jose Munoz, Nissan's new head of North American operations, and Mark LaNeve, COO of the advertising agency Global Team Ford, will take part in a roundtable discussion on marketing at the Automotive News World Congress in January in Detroit.... Read More »


Nissan shuffles management duties for new N.A. region

3:32 pm U.S. ET | Nov. 22, 2013
Nissan is making a number of management changes in its North American operations designed to enhance the company's performance in sales, marketing and manufacturing. Most of the changes are effective Dec. 1, Nissan said.... Read More »


Nissan to lift U.S. output of Leaf electric car as demand climbs

12:01 am U.S. ET | Nov. 20, 2013
Nissan said it will lift production of its all-electric Leaf in the United States as demand for the car has surged sharply this year following a cut to its sticker price.... Read More »


Nissan tightens its focus on North America

12:01 am U.S. ET | Nov. 11, 2013
In a bid to turbocharge its growth in the vital U.S. market, Nissan is freeing up its Nashville-based executive team to focus exclusively on the United States, Mexico and Canada. The move is a retreat from Nissan's seven-year-old strategy to coordinate all business in the American hemisphere under a single management team called "Nissan Americas."... Read More »


Munoz's task: Fix 'soft' Nissan

12:01 am U.S. ET | Nov. 4, 2013
Jose Munoz, promoted last week to Nissan Motor Co.'s North America chief, starts the job with a long to-do list. CEO Carlos Ghosn, miffed by what he calls "operational softness" across the company, says Munoz's marching orders are threefold: Boost market share, earnings and customer satisfaction.... Read More »


Nissan appoints Munoz new N. America head

2:30 am U.S. ET | Nov. 1, 2013
Nissan, in a wide-ranging management shuffle, has appointed Jose Munoz its new chief of North America. He replaces Colin Dodge, who will be assigned to special projects and report directly to CEO Carlos Ghosn.... Read More »


Can Nissan exec repeat Mexico miracle in U.S.?

12:01 am U.S. ET | June 10, 2013
Jose Munoz, who most recently dazzled Nissan leaders by pushing the company's Mexican subsidiary into market dominance, became senior vice president of sales and marketing for Nissan and Infiniti brands over North and South America and the Caribbean on April 1. His charge? Overtake Honda in volume, increase dealer profits, double per-store sales in key markets, raise franchise values and convince multifranchise dealers that Nissan should come first.... Read More »


Nissan dealer gripes greet new execs

12:01 am U.S. ET | June 3, 2013
Nissan dealers have given the franchise a poor report card just as a new management team takes over. Former Ram Truck CEO Fred Diaz, brand new to his job as U.S. vice president of Nissan Division, and Jose Munoz, Nissan's newly installed senior vice president of sales and marketing for the Americas, have gotten an earful about falling franchise values and uncompetitive products.... Read More »


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