Elena Ford

Ford rolls out dealer training to its 7,500 global dealers

7:27 pm U.S. ET | Dec. 17, 2013
Ford is taking its dealership training program worldwide. It is part of the automakers’ ongoing effort to improve customer service and increase buyer loyalty....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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