Elena Ford

Ford rolls out dealer training to its 7,500 global dealers

7:27 pm U.S. ET | Dec. 17, 2013
Ford is taking its dealership training program worldwide. It is part of the automakers’ ongoing effort to improve customer service and increase buyer loyalty....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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