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Goodby Silverstein & Partners has won the Chrysler brand creative account after a lengthy review. A Fiat Chrysler Automobiles spokeswoman confirmed the Omnicom Group agency's selection on Tuesday.
Cox Automotive has appointed Zambezi as the lead brand strategy and creative agency for its Autotrader and Kelley Blue Book brands following a competitive review.
Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai.
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