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LARRY P. VELLEQUETTE

Fiat's cute cartoon characters suggest buying a 500 -- or else

3:38 pm U.S. ET | Aug. 27, 2014
Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. But a new animated spot set to debut on Gas Station TV touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet....
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Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014
Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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