Ernie Boch Jr.

Ernie Boch confuses, charms presidents

12:01 am U.S. ET | Nov. 15, 2014
Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star....
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Guitars, not cars, get rockin' Boch a magazine spread

12:01 am U.S. ET | Feb. 10, 2014
Guitar Aficionado found a car guy to profile in its current issue: Massachusetts dealer/distributor/rocker Ernie Boch. The magazine's cover blurb: "BOSTON'S BILLIONAIRE CAR KING GOES GUITAR CRAZY."...
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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