You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
Nissan's strategy of simply adding points to catch Toyota and Honda is one of the reasons the Nissan franchise is a tough sell in this region.
Dealership rock star Ernie Boch Jr., known for his zany commercials and big-volume sales, lost an NLRB case in April at Boch Honda but won the war against organized labor at the store.
Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star.
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.