Ernie Boch Jr.


Nissan needs guide to New England

12:01 am U.S. ET | Jan. 4, 2016

Nissan's strategy of simply adding points to catch Toyota and Honda is one of the reasons the Nissan franchise is a tough sell in this region....
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How Ernie Boch Jr. closed the book on labor fight

12:01 am U.S. ET | May 16, 2015

Dealership rock star Ernie Boch Jr., known for his zany commercials and big-volume sales, lost an NLRB case in April at Boch Honda but won the war against organized labor at the store....
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