Soichiro Honda

Honda banks on racing enthusiast to win back U.S. product 'praise'

12:01 am U.S. ET | June 16, 2012
When Erik Berkman, Honda's new chief for North America research and development, receives a text message, he sees a background image of the automaker's V-6 IndyCar racing engine. With a passion for motorsports, Honda's first American head of r&d is helping shape everything from a modified Civic and new Accord due this year to an overhaul of the Acura line that includes the NSX supercar.... Read More »