Michael Sprague


Ford, Kia tested as audiences shrink for 'Idol' and 'The Voice'

12:01 am U.S. ET | June 7, 2014
Ford and Kia have been intertwined with The Voice and American Idol through elaborate sponsorship deals that include vehicles given as prizes to the top performers....
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Loveless' move was a shock, but dealers OK with Kia team

12:01 am U.S. ET | Feb. 17, 2014
The departure of Kia sales boss Tom Loveless this month caught dealers off guard, but retailers say they're optimistic about the new management setup....
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Kia's U.S. sales boss Loveless is out; Sprague gets expanded role

7:11 pm U.S. ET | Feb. 7, 2014
Kia Motors America's marketing boss, Michael Sprague, will assume the new role of executive vice president of sales and marketing following the departure of Tom Loveless, Kia's executive vice president of sales....
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Sprague: 'There are still customers'

12:01 am U.S. ET | Nov. 4, 2013
Michael Sprague, Kia Motors America's executive vice president of marketing, had only been with the brand for a few months before the crisis — which Kia saw as an opportunity. It was one of only three brands to increase U.S. sales in 2009....
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Automobile marketers get people talking

12:01 am U.S. ET | Oct. 14, 2013
Forbes' second annual CMO Influence Study, which purports to name the world's most influential chief marketing officers, is dominated by auto execs....
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