Michael Sprague

KIA

A wave of new products

12:01 am U.S. ET | Jan. 5, 2015
Kia executives, seeing minority groups as a growth opportunity, hired a dedicated agency last year, Chicago-based Lime Green, to handle multicultural communications....
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WHEN THE MUSIC FADES

Ford, Kia tested as audiences shrink for 'Idol' and 'The Voice'

12:01 am U.S. ET | June 7, 2014
Ford and Kia have been intertwined with The Voice and American Idol through elaborate sponsorship deals that include vehicles given as prizes to the top performers....
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