Michael Sprague

KIA

A wave of new products

12:01 am U.S. ET | Jan. 5, 2015

Kia executives, seeing minority groups as a growth opportunity, hired a dedicated agency last year, Chicago-based Lime Green, to handle multicultural communications....
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WHEN THE MUSIC FADES

Ford, Kia tested as audiences shrink for 'Idol' and 'The Voice'

12:01 am U.S. ET | June 7, 2014

Ford and Kia have been intertwined with The Voice and American Idol through elaborate sponsorship deals that include vehicles given as prizes to the top performers....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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