Michael Sprague

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai....
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A wave of new products

12:01 am U.S. ET | Jan. 5, 2015

Kia executives, seeing minority groups as a growth opportunity, hired a dedicated agency last year, Chicago-based Lime Green, to handle multicultural communications....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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