Yutaka Katayama

Mr. K, hero of the Datsun dealer

12:01 am U.S. ET | March 2, 2015

Yutaka Katayama, the fabled Nissan executive who built the Datsun brand in the western United States in the 1960s and 1970s, returned to a largely ungrateful Nissan in Japan in 1977 to finish out his career. He was most proud of the extensive dealer body he built from the ground up. And he was revered by those American dealers because he fought for them, frequently pestering Nissan bosses in Japan with their wishes and demands....
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LETTER TO THE EDITOR

Dealer considered 'Mr. K' a true leader

12:01 am U.S. ET | March 2, 2015

As a second-generation automobile dealer, I have seen firsthand the unfortunate transition from cars designed for people to enjoy driving, having a unique experience, to cars built by the finance side....
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KEITH CRAIN

Katayama was quite a rebel

12:01 am U.S. ET | March 2, 2015

Yutaka Katayama, the long-retired head of Datsun and Nissan in the U.S., became a legend....
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JAMIE LaREAU

BLOG: The dream Mr. K offered in the Nissan 300ZX is alive and well

3:44 pm U.S. ET | Feb. 26, 2015

“If I had a Z … ” That's the opening line to the car commercial that I most remember from my youth. It touted the Nissan 300ZX sports car....
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'Mr. K,' Datsun pioneer and father of the Z car, dies at 105

12:30 pm U.S. ET | Feb. 21, 2015

Yutaka Katayama, Nissan's first U.S. president, who grabbed American consumer awareness by introducing the affordable Datsun Z sports car in the early 1970s, has died at 105....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of Nissan and Infiniti from 8.4 percent to 10 percent by March of 2017.
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