Mazda's premium play with the CX-5Mon, 15, Aug 2016
2016 Mazda CX-9Mon, 30, May 2016
After years of talking about moving into a semipremium space, Mazda has finally done it with the 2016 CX-9 crossover. The three-row family hauler is the best example yet of Mazda's quest for a more discerning customer and higher profits.
Mazda ventures back into premium tierSat, 28, May 2016
Mazda combats sales damage with redesigned CX-9 flagshipMon, 02, May 2016
Dealers want to help luring customers to the Mazda3Mon, 11, Apr 2016
Mazda stretches CX-9 into $40,000s, taking on Explorer, Grand CherokeeFri, 18, Mar 2016
Mazda, hoping to sell more high-priced crossovers to bolster its bottom line, has set richer prices for the redesigned CX-9 that goes on sale in the U.S. this spring, adding a top-of-the-line Signature package that costs nearly $45,000.
Mazda launches CX-9 production in JapanFri, 12, Feb 2016
Mazda's likely U.S. strategy: Boost sales of crossoversMon, 28, Dec 2015
Masahiro Moro, who takes the reins at Mazda in North America, laid out a likely agenda in an interview in September at the Frankfurt auto show: Build customer loyalty and profits by increasing crossover sales.
What people are saying about Mazda's revamped CX-9Tue, 01, Dec 2015
Mazda's redesigned CX-9 crossover is the model's first full overhaul since its introduction in 2007. Mazda has called the three-row crossover a “high-end model” and has hopes of selling 50,000 vehicles a year worldwide. There was no shortage of commentary on the CX-9 following its unveiling.
Mazda joins turbo charge with CX-9's plush makeoverWed, 18, Nov 2015
Mazda's second-generation three-row family crossover is shifting into near-luxury territory with a potent, turbocharged engine and a plush interior that includes panels of rosewood supplied by Japanese guitar-maker Fujigen.
Mazda to push CX-9 toward premium in L.A. premiereMon, 09, Nov 2015
Mazda will unveil its redesigned CX-9 three-row crossover this month at the Los Angeles Auto Show, fleshing out the last of its lineup with the brand's Skyactiv technologies and curvy Kodo design language.