A bomb drops on Ram foray into product placementOct. 8, 2016
AutoNews Now: A missed opportunity for dealers?Aug. 9, 2016
New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'July 29, 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."
Eagles work in concert for Fiat ad shootMay 23, 2016
Chrysler enlists a deadpan comedian to pitch Pacifica to new audienceApril 9, 2016
Dodge's 'Wisdom' spot named Nielsen's Automotive Ad of the YearMarch 23, 2016
Fiat Chrysler parts ways with ad firm Wieden & KennedyMarch 1, 2016
Fiat Chrysler Automobiles and ad agency Wieden & Kennedy are parting ways after a six-year run that included some of the most notable work in the automotive category, such as the iconic "Imported From Detroit" ads.
For FCA, no one brand was big enough for 'Star Wars'Feb. 8, 2016
December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. That's why FCA, which partnered with Lucasfilm to co-promote Star Wars: The Force Awakens alongside five of its brands in a global effort, didn't have to think too hard about what direction to take with its campaign. The timing, said FCA marketing boss Olivier Francois, was perfect for Tier 2.
Fiat brand's goal: 'Bring traffic to the dealers'Jan. 25, 2016
The three men who run the struggling Fiat brand in North America say cheap fuel prices are only part of what's ailing the small-car marque, and that it is up to Fiat Chrysler -- not its dealers -- to fix the problem.