Olivier Francois

Francois to speak at congress

12:01 am U.S. ET | April 27, 2015

Olivier Francois, FCA's chief marketing officer who has been the driving force behind several highly praised and high-impact advertising campaigns in Europe and the United States, will speak at the Automotive News Europe Congress on June 10 in Birmingham, England....
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Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015

As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars....
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New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts....
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Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude....
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2015 GENEVA AUTO SHOW

Fiat's Mazda-based roadster will be called the 124 Spider

March 4, 2015 14:24 CET

Fiat Chrysler CEO Sergio Marchionne revealed that Fiat will call its new Mazda-based roadster the 124 Spider, reviving a name from the 1960s. The roadster will be based on the Miata MX-5....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Fiat goes global with 500X

Feb. 13, 2015 09:42 CET

Fiat's 500X has the widest engine and transmission range in the automaker's lineup as the company prepares to offer the crossover in 100 global markets by year-end, including the U.S. where Fiat expects it to outsell the retro-styled 500 three-door hatchback....
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Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014

Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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FIAT CHRYSLER 5-YEAR PLAN

Fiat focuses on profit in Europe

May 6, 2014 17:05 CET

Fiat aims to boost sales in its Europe, Africa and Middle East region by 27 percent to 1.5 million vehicles in 2018, but sees little growth for its core Fiat brand as it focuses on a return to profit....
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Fiat brand to add crossover, specialty vehicle in North America

11:07 am U.S. ET | May 6, 2014

The Fiat brand will expand its North American lineup to four vehicles from two, adding the 500X crossover this year and an unidentified specialty vehicle later, global Fiat brand chief Olivier Francois said today. The marque's current North American lineup consists of the 500 minicar and the larger 500L four-door hatchback....
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Special Video Report
Smart use of phones, sales teams lift Wash. stores

Smart use of phones, sales teams lift Wash. stores

Sales employees at Ford and Hyundai of Kirkland have tapped smartphones to show how customers are “buying a relationship” with the group. Mon., May 4
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