Olivier Francois

Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014
Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
Read More »



Fiat focuses on profit in Europe

May 6, 2014 17:05 CET
Fiat aims to boost sales in its Europe, Africa and Middle East region by 27 percent to 1.5 million vehicles in 2018, but sees little growth for its core Fiat brand as it focuses on a return to profit....
Read More »


Fiat brand to add crossover, specialty vehicle in North America

11:07 am U.S. ET | May 6, 2014
The Fiat brand will expand its North American lineup to four vehicles from two, adding the 500X crossover this year and an unidentified specialty vehicle later, global Fiat brand chief Olivier Francois said today. The marque's current North American lineup consists of the 500 minicar and the larger 500L four-door hatchback....
Read More »


Tune in for Chrysler's 5-year plan

12:01 am U.S. ET | May 4, 2014
On Tuesday, May 6, a team of Automotive News editors and reporters will provide real-time coverage of Chrysler Group's and Fiat's five-year product and business plan....
Read More »


Star power still sells -- if choice is smart

12:01 am U.S. ET | Dec. 8, 2013
With the battle for market share growing tighter, automakers continue the time-tested tradition of recruiting titans of sports and Hollywood for their ad campaigns. The trick is picking the right celeb -- one whose image won't backfire, and whose persona meshes with the marketing theme....
Read More »


Chrysler brand chief Chehab leaves to head Maserati marketing

10:47 am U.S. ET | Nov. 11, 2013
Saad Chehab, head of the Chrysler and Lancia brands, will give up those positions to become the chief marketing officer of Fiat's Maserati luxury brand, Chrysler said today. Al Gardner, 49, who has been head of Chrysler Group's southeast business center in Florida, will take over as head of the Chrysler brand, a company statement said....
Read More »


Chrysler brand chief Chehab will head Maserati marketing

Nov. 11, 2013 16:47 CET
Saad Chehab, head of the Chrysler and Lancia brands, is Maserati's new chief marketing officer. The new Chrysler brand boss is Al Gardner, head of Chrysler's southeast business center in Florida....
Read More »



Fiat builds on its strength – minicars – to revive slumping sales

Nov. 5, 2013 06:15 CET
Fiat aims to win back customers to its core brand with the likely expansion of its Panda and 500 model lines to 12 derivatives that will cover the minicar, subcompact and compact segments....
Read More »


Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
News by Brand

Rocket Fuel