Olivier Francois

Fiat will stick with 500, roadster in U.S.

12:01 am U.S. ET | June 22, 2015

Fiat Chrysler Automobiles does not plan to add more Fiat models to its U.S. lineup beyond the Fiat 500 vehicle family and the forthcoming 124 two-seat roadster. Fiat brand chief Olivier Francois said other models wouldn't “fit the brand.”...
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Fiat's new Aegea-based compact will be frugal, brand boss Francois says

June 17, 2015 06:01 CET

Fiat brand chief Olivier Francois says a new compact model based on the Aegea concept will be a “frugal, well-built and practical car.” Fiat will roll out the Aegea starting in November as a replacement for the Bravo hatchback and Linea sedan....
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Q&A WITH OLIVIER FRANCOIS

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9, 2015

Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition....
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Francois to speak at congress

12:01 am U.S. ET | April 27, 2015

Olivier Francois, FCA's chief marketing officer who has been the driving force behind several highly praised and high-impact advertising campaigns in Europe and the United States, will speak at the Automotive News Europe Congress on June 10 in Birmingham, England....
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Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015

As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars....
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New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts....
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Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude....
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2015 GENEVA AUTO SHOW

Fiat's Mazda-based roadster will be called the 124 Spider

March 4, 2015 14:24 CET

Fiat Chrysler CEO Sergio Marchionne revealed that Fiat will call its new Mazda-based roadster the 124 Spider, reviving a name from the 1960s. The roadster will be based on the Miata MX-5....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Fiat goes global with 500X

Feb. 13, 2015 09:42 CET

Fiat's 500X has the widest engine and transmission range in the automaker's lineup as the company prepares to offer the crossover in 100 global markets by year-end, including the U.S. where Fiat expects it to outsell the retro-styled 500 three-door hatchback....
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