Scott Keogh

Audi's Americas boss calls Tesla 'cool' while defending dealer model

Oct. 21, 2013 06:01 CET
Audi views electric carmaker Tesla as a competitor in the United States while questioning its choice to skip dealers and sell directly to consumers, Audi of America President Scott Keogh, said.... Read More »

 

Audi seeks OK for Vegas-style signal

12:01 am U.S. ET | Sept. 28, 2013
Once again, Audi is standing up for its lights. This year, the German luxury brand was thwarted in its attempt to win quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights. Now, Audi is going to bat for another light feature: sequential turn signals.... Read More »

 

Audi's new drop-top

12:01 am U.S. ET | Sept. 16, 2013
A3 convertible comes in late 2014.... Read More »

 

Audi on pace to top 150,000 sales goal in U.S., Keogh says

Aug. 9, 2013 06:01 CET
Audi is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »

 

Audi on pace to top 150,000 sales goal in U.S., Keogh says

3:49 pm U.S. ET | Aug. 8, 2013
Volkswagen AG's Audi unit is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »

 

Audi's tight U.S. supply, fast turn rate lift dealer profitability

May 10, 2013 06:01 CET
Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »

 

TALK FROM THE TOP: SCOTT KEOGH

Audi's tight supply, fast turn rate lift dealer profitability

12:01 am U.S. ET | May 6, 2013
Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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