Scott Keogh

2014 NEW YORK AUTO SHOW

Voice of the fans brings back Audi A3 sportback

12:01 am U.S. ET | April 21, 2014
In its past life as a five-door, the Audi A3 never sold that well in the United States....
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Audi's Americas boss calls Tesla 'cool' while defending dealer model

Oct. 21, 2013 06:01 CET
Audi views electric carmaker Tesla as a competitor in the United States while questioning its choice to skip dealers and sell directly to consumers, Audi of America President Scott Keogh, said....
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Audi seeks OK for Vegas-style signal

12:01 am U.S. ET | Sept. 28, 2013
Once again, Audi is standing up for its lights. This year, the German luxury brand was thwarted in its attempt to win quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights. Now, Audi is going to bat for another light feature: sequential turn signals....
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Audi's new drop-top

12:01 am U.S. ET | Sept. 16, 2013
A3 convertible comes in late 2014....
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Audi on pace to top 150,000 sales goal in U.S., Keogh says

Aug. 9, 2013 06:01 CET
Audi is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said....
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Audi on pace to top 150,000 sales goal in U.S., Keogh says

3:49 pm U.S. ET | Aug. 8, 2013
Volkswagen AG's Audi unit is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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