Scott Keogh

2014 NEW YORK AUTO SHOW

Voice of the fans brings back Audi A3 sportback

12:01 am U.S. ET | April 21, 2014
In its past life as a five-door, the Audi A3 never sold that well in the United States....
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Audi's Americas boss calls Tesla 'cool' while defending dealer model

Oct. 21, 2013 06:01 CET
Audi views electric carmaker Tesla as a competitor in the United States while questioning its choice to skip dealers and sell directly to consumers, Audi of America President Scott Keogh, said....
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Audi seeks OK for Vegas-style signal

12:01 am U.S. ET | Sept. 28, 2013
Once again, Audi is standing up for its lights. This year, the German luxury brand was thwarted in its attempt to win quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights. Now, Audi is going to bat for another light feature: sequential turn signals....
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Calif. dealer champions chaplain services

Calif. dealer champions chaplain services

Calif. dealer Bill Hoehn has something few retailers have: A full-time chaplain. The chaplain provides care and support for employees, is available 24/7 for crisis needs and even presides over weddings. Mon., September 22
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