Hyundai punts on Genesis high-performance divisionMon, 19, Sep 2016
Hyundai Motor Co. is expanding into performance cars and luxury cars, but what about performance-luxury cars?
Hyundai's great leap forwardMon, 19, Sep 2016
After pressing pause on years of breakneck expansion to nail quality, restock the product pipeline and streamline production, Hyundai is on the offensive again.
Genesis: The birth of a brandSat, 17, Sep 2016
The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Hyundai’s turn, with Genesis.
Kate Fabian's tricky task at GenesisMon, 19, Sep 2016
Kate Fabian knows she has a tricky task in challenging the established luxury brands, particularly the German ones, without slavishly copying their entire playbooks.
Hyundai's Genesis luxury brand set to open first dedicated showroomSun, 04, Sep 2016
Genesis, the Hyundai Motor Group's fledgling luxury brand, will open its first dedicated showroom this week -- just outside the South Korean capital of Seoul. The Genesis Studio foreshadows one way the company aims to set the premium marque apart from its mass-market Hyundai sibling brand.
Genesis prices G90 flagship sedan from $69,050Fri, 02, Sep 2016
The large flagship sedan for Hyundai's new Genesis luxury brand will have a starting price of $69,050, including shipping, when it goes on sale this month in a lukewarm U.S. car market.