Hyundai lures another Bentley designer to turbocharge GenesisSun, 15, May 2016
After poaching Bentley's design chief last year, Hyundai Motor Co. has lured the services of the British luxury marque's exterior designer.
New Genesis brand will get plug-insMon, 09, May 2016
Hyundai's Genesis luxury brand is barely off the ground but already it plans to enter the plug-in hybrid market, a move that echoes the alternative-fuel strategies of BMW and Mercedes-Benz.
Audi's Marvel tie-in helped propel the brandThu, 05, May 2016
The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.