Genesis

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do....
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WHAT COMES AFTER M?

BMW's top tuner relishes his new role at Hyundai

12:01 am U.S. ET | Feb. 1, 2016

Hyundai, which began building its own engines only in 1991, has laid out a full-fledged product plan for its new Genesis luxury brand, with help from a cadre of executives poached from Bentley, BMW and Lamborghini. Albert Biermann may be the most important of those hires....
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Hyundai posts lowest profit in 5 years on China slump

Jan. 26, 2016 09:40 CET

Hyundai posted its lowest annual profit in five years after a slump in China deliveries overshadowed gains in Europe, the U.S. and South Korea. Net income declined 13 percent to 6.42 trillion won ($5.3 billion) in 2015....
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FROM PRETENDERS TO CONTENDERS

Hyundai resists the allure of retail temples for Genesis

12:01 am U.S. ET | Jan. 18, 2016

Instead of requiring its dealers to build costly Genesis showrooms, Hyundai is planning to use a mix of specialty showrooms, standalone stores and hybrid stores, depending on the market. The thinking is that by saving money on capital improvements, Hyundai and its dealers will be able to invest more heavily in technology and a convenient customer experience....
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The Book of Genesis: How Hyundai plans to do luxury

12:01 am U.S. ET | Jan. 4, 2016

Genesis, Hyundai Motor's new luxury brand, is a work in progress. A full-day immersion into Genesis at Hyundai headquarters revealed what Hyundai wants Genesis to be, how the carmaker plans to make that happen and what it means for the Hyundai brand....
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DETROIT DELUXE

Nouveau riche collides with old money at Detroit show

12:01 am U.S. ET | Jan. 4, 2016

Next week, Hyundai Motor Co. and Volvo Car Corp. will introduce posh sedans as standard-bearers for multibillion-dollar investments in luxury cars. Hyundai will show the G90 full-size sedan as the flagship of a Genesis luxury channel that will offer three sedans, two light trucks and a coupe by 2020. Volvo, amid an $11 billion revival plan under Chinese ownership, will unveil an S90 sedan that the company has described as its “entry ticket to the premium sedan club.”...
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Hyundai hires former Lamborghini exec Fitzgerald to shape strategy for Genesis

6:36 am U.S. ET | Dec. 28, 2015

Hyundai said it hired former Lamborghini executive Manfred Fitzgerald in the latest effort by the South Korean automaker to shed its image as a value-for-money brand....
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2015 LISTS OF 10

We said hello to ...

12:01 am U.S. ET | Dec. 28, 2015

People, vehicles and other stuff we spent some time on in 2015...
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Genesis G90: What people think

11:30 am U.S. ET | Dec. 15, 2015

The flagship G90 sedan marks the first of six models that Hyundai's Genesis brand will release through 2020 as the automaker looks to achieve solid footing in the luxury market. Here's what some critics and others think about the large sedan that will make its North American debut at the Detroit auto show....
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Hyundai unveils luxury bid: Genesis G90

12:01 am U.S. ET | Dec. 14, 2015

Hyundai unveiled the Genesis G90, the flagship sedan for its new premium auto brand and the first of six Genesis nameplates to be rolled out through 2020....
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New Genesis G90 flagship promises 'first class' experience

7:43 am U.S. ET | Dec. 9, 2015

Genesis, South Korea's first premium auto brand, unveiled a flagship sedan it promises will compete in the “top of the luxury car market” with “world best” technologies....
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Hyundai previews styling for Genesis G90 flagship

12:01 am U.S. ET | Nov. 16, 2015

The South Korean automaker announced plans for a new Genesis luxury brand this month and previewed the design for its first model last week in Seoul....
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Former VW designer Donckerwolke will style Hyundai's premium brand

Nov. 10, 2015 14:57 CET

Former Volkswagen Group designer Luc Donckerwolke will shape the styling of Hyundai's new Genesis premium brand....
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Hyundai previews 'athletic elegance' styling for Genesis G90 flagship

8:30 pm U.S. ET | Nov. 9, 2015

Hyundai's first rendering of the Genesis G90, the flagship sedan for the world's newest auto brand, previews a design language dubbed "athletic elegance."...
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Hyundai chooses a different luxury path from Japanese

12:01 am U.S. ET | Nov. 9, 2015

Rather than opening posh, exclusive showrooms and choosing a new name to distance its luxury cars from the existing brand - as Honda, Nissan and Toyota did when they formed Acura, Infiniti and Lexus in the late 1980s - Hyundai intends to keep Genesis within the family, with no apologies for its ties to the mass-market brand....
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Hyundai's Genesis luxury brand to target 'savvy, affluent progressives'

12:01 am U.S. ET | Nov. 4, 2015

After years of flirting with the luxury and near-luxury segments, Hyundai has finally committed to a separate stand-alone brand named Genesis....
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Hyundai to push into luxury market with stand-alone Genesis brand

10:11 am U.S. ET | Nov. 3, 2015

Hyundai is diving deeper into luxury by carving out a separate premium brand for its Genesis marque. The South Korean automaker said it will flesh out the new global Genesis luxury brand with six new models through 2020...
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Is Genesis-based SUV in Hyundai's future?

12:01 am U.S. ET | June 15, 2015

Hyundai is considering developing larger SUVs based on its Genesis luxury sedan, sources familiar with the company's product development plans told Reuters....
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Hyundai considers larger Genesis-based premium SUV

6:27 am U.S. ET | June 8, 2015

Hyundai, whose sedan-heavy lineup has held it back in a U.S. market powered by SUVs, is considering developing larger SUVs based on its Genesis luxury sedan, four people familiar with the matter told Reuters....
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Hyundai's 'Message to Space' from a girl to her astronaut dad

3:11 pm U.S. ET | April 14, 2015

To help an astronaut's 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in Nevada to craft a message in giant lettering out of tire marks in the dusty terrain....
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Hyundai Genesis gets twin-turbo V-6

12:01 am U.S. ET | April 5, 2015

Hyundai plans to add a twin-turbo V-6 engine to its Genesis sedan as part of a broader move toward downsized and turbocharged engines, the automaker's U.S. chief said....
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Hyundai Genesis recalled over possible incorrect gear position display

1:54 pm U.S. ET | March 11, 2015

Hyundai is recalling about 24,400 2015 Genesis luxury sedans for a water leak issue that could lead to shifter display problems in the car....
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Hyundai hires golf celeb to pitch Genesis, show it's a luxury player

12:01 am U.S. ET | March 9, 2015

Seeking more customers for its upscale Genesis, Hyundai is relying on a tried-and-true interest of affluent shoppers: golf....
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