Mark Templin

Lexus is putting its global marketing heads together

12:01 am U.S. ET | Aug. 11, 2014
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging....
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Lexus to unleash $375,000 LFA successor

2:04 am U.S. ET | Aug. 8, 2014
Lexus, which ended a two-year production run of the $375,000 LFA in 2012 after manufacturing 500 units, will build a successor to the 552-horsepower car....
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Sub-$30,000 Lexus car? 'Can't do it'

12:01 am U.S. ET | Aug. 4, 2014
While other luxury brands are adding lower-priced vehicles to their lineups, a senior Lexus executive vowed that his brand won't, because a car priced below $30,000 would not be worthy of the Lexus logo....
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Lexus' plans exclude China plant

5:13 pm U.S. ET | July 30, 2014
Lexus has no plans to join the rush of carmakers manufacturing in China because it has to learn to crawl in that market before it runs, a top executive says....
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Toyota luxury boss says sub-$30K car 'wouldn't be a Lexus'

3:10 pm U.S. ET | July 30, 2014
A senior Lexus executive said that a car priced below $30,000 would not be worthy of the brand, in an indirect dig at German rivals who have been moving downmarket. "We could go down and build a car under $30,000, but it would be decontented, and you'd be cutting corners. It wouldn't be a Lexus," Mark Templin, Lexus International's executive vice president, told Automotive News....
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