Mark Templin

Lexus is putting its global marketing heads together

12:01 am U.S. ET | Aug. 11, 2014
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging....
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Lexus to unleash $375,000 LFA successor

2:04 am U.S. ET | Aug. 8, 2014
Lexus, which ended a two-year production run of the $375,000 LFA in 2012 after manufacturing 500 units, will build a successor to the 552-horsepower car....
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Sub-$30,000 Lexus car? 'Can't do it'

12:01 am U.S. ET | Aug. 4, 2014
While other luxury brands are adding lower-priced vehicles to their lineups, a senior Lexus executive vowed that his brand won't, because a car priced below $30,000 would not be worthy of the Lexus logo....
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Lexus' plans exclude China plant

5:13 pm U.S. ET | July 30, 2014
Lexus has no plans to join the rush of carmakers manufacturing in China because it has to learn to crawl in that market before it runs, a top executive says....
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Toyota luxury boss says sub-$30K car 'wouldn't be a Lexus'

3:10 pm U.S. ET | July 30, 2014
A senior Lexus executive said that a car priced below $30,000 would not be worthy of the brand, in an indirect dig at German rivals who have been moving downmarket. "We could go down and build a car under $30,000, but it would be decontented, and you'd be cutting corners. It wouldn't be a Lexus," Mark Templin, Lexus International's executive vice president, told Automotive News....
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Lexus tiptoes into worldwide markets

12:01 am U.S. ET | Jan. 27, 2014
The Lexus brand has spread its wings in more than 90 countries worldwide. But that expansion is bringing new questions to resolve....
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A new look for Lexus dealerships

12:01 am U.S. ET | Jan. 27, 2014
Lexus dealerships have had the same general showroom design since the franchise's 1989 launch....
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Lexus exec sees more gains in U.S., emerging markets

1:31 pm U.S. ET | Jan. 15, 2014
Lexus aims to grow as much as 10 percent annually for the next 30 years as it expands in the United States, its biggest market, as well as in emerging markets from Asia to South America....
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