Zipcar

Zipcar taps ad agency Campbell Ewald, hires new CMO

2:01 pm U.S. ET | Feb. 22, 2013
Hourly car rental firm Zipcar, in the process of getting a new parent company, has selected Interpublic Group's Campbell Ewald, the former longtime Chevy ad agency, as its new global creative and brand strategy agency, the company said in a statement.... Read More »

 

BMW pursues Daimler in making car-sharing operations profitable

Jan. 26, 2013 06:15 CET
BMW plans to earn the first profit in 2013 from a two-year-old venture that rents cars by the minute. The automaker hopes to overtake Daimler with a push to woo urban consumers who are looking for an alternative to owning a vehicle.... Read More »

 

Avis Budget, Zipcar to share cars

12:01 am U.S. ET | Jan. 7, 2013
Avis Budget Group Inc.'s proposed purchase of Zipcar Inc., a car-sharing company, will enable the combined company to meet swings in customer demand with fewer vehicles, the top executive at Avis Budget said. The result could be annual savings of $50 million to $70 million.... Read More »

 

Avis Budget acquires car-sharing service Zipcar for $491 million

7:34 am U.S. ET | Jan. 2, 2013
Avis Budget Group agreed to buy U.S. car-sharing company Zipcar for $491 million, targeting consumers looking for an alternative to owning their own auto.... Read More »

 

Zipcar eyes loyalty program for frequent customers

10:19 am U.S. ET | Sept. 27, 2012
Zipcar, the company that rents cars by the hour or day, said it's "pretty likely" to begin offering a loyalty program that rewards frequent users. CEO Scott Griffith said that such a program may go into effect as early as next year.... Read More »

 

Toyota to launch short-term car-sharing service in Japan, report says

2:16 pm U.S. ET | July 24, 2012
Toyota will launch a car-sharing service through affiliated car-rental shops across Japan, the Nikkei reported today. Car-sharing services, such as Zipcar, have taken off as they let customers hire a car for an hour or less at a time. Hertz has also entered the business.... Read More »

 

Q&A: How data is driving Zipcar's explosive growth

11:15 am U.S. ET | July 9, 2012
Since joining Zipcar more than three and a half years ago, Chief Marketing Officer Rob Weisberg has seen the brand grow leaps and bounds. The car-sharing company is quickly expanding into new markets and offering its services to more U.S. cities and college campuses by the hour. It's also begun expanding into markets such as the U.K. and has its sights set on further overseas growth.... Read More »

 

Enterprise follows Hertz into Zipcar's hourly rental niche

1:27 pm U.S. ET | June 5, 2012
Enterprise Holdings is making a move into hourly car rentals this year, joining Hertz Global Holdings in going after the growing niche created by Zipcar. Zipcar created the business of hourly car rental in 2000 and is still the leader in the segment, with about 500,000 U.S. members and about 9,000 vehicles... Read More »