Mad dash to sell comes to the big screenMon, 13, Feb 2017
New Chevy ad features Lego Batman with 'real people'Sat, 14, Jan 2017
Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.
First Shift: A keener Camry, a techy OdysseyTue, 10, Jan 2017
AutoNews Now: Bracing for another sales dropFri, 28, Oct 2016
Nissan ad capitalizes on Star Wars with Rogue tie-inThu, 27, Oct 2016
Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
A bomb drops on Ram foray into product placementSat, 08, Oct 2016
Documentary recounts industry bailout -- and ponders the futureSat, 10, Sep 2016
First Shift: Auto bailout hits the big screenThu, 08, Sep 2016
First Shift: VW supplier crisis endsTue, 23, Aug 2016
Dealerships jump on the Bond-wagonFri, 06, Nov 2015
The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad range of customers before today's release of one of the year's most anticipated movies.