Jaguar aims to use movie to bond with millennial buyers

12:01 am U.S. ET | Sept. 21, 2015

Jaguar will use James Bond-like cinematic flair to help pitch its aluminum-based XE sedan beginning this fall, and place drivers in the middle of the virtual action....
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Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4, 2015

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise....
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Enzo Ferrari's Hollywood horsepower

12:01 am U.S. ET | Aug. 31, 2015

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers....
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Renault taps Hollywood star to promote new Espace

April 29, 2015 06:01 CET

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. The Espace launches the renewal of the automaker's upper range where the brand trails rivals such as Volkswagen, Ford and Opel....
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De Niro starts the engines on Ferrari film

12:01 am U.S. ET | April 20, 2015

Fans of Enzo Ferrari have waited a long time for a biopic of the great man. Now it appears they'll get their wish -- with Robert De Niro in the lead role....
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Hillside Honda rewards: Paid vacations, Rolex watches, family atmosphere

Hillside Honda rewards: Paid vacations, Rolex watches, family atmosphere

Thirty is a special number at Hillside Honda in New York City. Sales staffers who sell 30 rides a month get a $1,000 paid vacation and three extra days off.
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