Volvo P1800 makes a cameo in spy drama

12:01 am U.S. ET | Nov. 9, 2015

Among the relatively small number of collectible Volvos, one stands out above the rest: the swoopy P1800 coupe from the 1960s. And now Volvo's classic - built to compete with early '60s British, Italian and German sports cars - is making a big-screen appearance in Steven Spielberg's Cold War drama Bridge of Spies....
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Dealerships jump on the Bond-wagon

12:01 am U.S. ET | Nov. 6, 2015

The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad range of customers before today's release of one of the year's most anticipated movies....
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Stanford goes 'Back to the Future' with a self-driving DeLorean

9:00 pm U.S. ET | Oct. 20, 2015

On the eve of what has become known as “Back to the Future Day,” Stanford University researchers unveiled a self-driving DeLorean that can burn rubber under robot control, suggesting the future might not be so dismal after all....
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Jaguar aims to use movie to bond with millennial buyers

12:01 am U.S. ET | Sept. 21, 2015

Jaguar will use James Bond-like cinematic flair to help pitch its aluminum-based XE sedan beginning this fall, and place drivers in the middle of the virtual action....
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Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4, 2015

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise....
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Enzo Ferrari's Hollywood horsepower

12:01 am U.S. ET | Aug. 31, 2015

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers....
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Renault taps Hollywood star to promote new Espace

April 29, 2015 06:01 CET

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. The Espace launches the renewal of the automaker's upper range where the brand trails rivals such as Volkswagen, Ford and Opel....
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De Niro starts the engines on Ferrari film

12:01 am U.S. ET | April 20, 2015

Fans of Enzo Ferrari have waited a long time for a biopic of the great man. Now it appears they'll get their wish -- with Robert De Niro in the lead role....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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