Allan Rushforth

Hyundai Europe marketing boss Hall quits

June 12, 2014 15:51 CET
Hyundai, one of the few carmakers not benefiting from a rebound in European car sales, said its marketing boss, Mark Hall, has left the company....
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Hyundai looks to Genesis to challenge BMW, Mercedes in Europe

Feb. 26, 2014 10:37 CET
Hyundai will target eastern and southern Europe with the new Genesis sedan as the automaker seeks to boost its brand image by making a foray into the premium market....
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Hyundai targets European market share rise of nearly 50% by 2020

Jan. 16, 2014 15:28 CET
Hyundai aims to boost its European market share by almost half by the end of the decade, responding to improving demand in the region with new models and expanded production capacity....
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Europe's car sales forecast to rise 3% in 2014, but price war to linger

Jan. 6, 2014 06:15 CET
Europe's battered car market is set to grow in 2014 after its six-year slump comes to an end, but with some of the region's carmakers saddled with losses that will weaken them for years, the rebound will be slow....
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Hyundai says it will not defend Europe market share at all costs

Dec. 11, 2013 09:05 CET
Hyundai targets sales gains in Europe next year but will not seek to maintain its market share at all costs, regional COO Allan Rushforth, said. Hyundai's strategy is to win repeat business, he said....
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Hyundai cuts price on new i10 to win sales from VW Up

Sept. 10, 2013 18:26 CET
The new Hyundai i10 is longer, wider and less expensive than the model it replaces, changes that the automaker hopes will help it win sales from the Volkswagen Up....
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Hyundai scales back growth goals in Europe

Sept. 3, 2013 06:15 CET
Hyundai Europe is scaling back its growth goals due to the economic crisis, Chief Operating Officer Allan Rushforth told Automotive News Europe in an interview....
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