Steve Shannon2 SCREENS BETTER THAN 1 Auto marketers want TV viewers to reach for another device 12:01 am U.S. ET | May 20, 2013  TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen.... Read More »
AUTOMOTIVE NEWS MARKETING SEMINAR Finding marketing opportunities in a changing world 12:01 am U.S. ET | March 4, 2013 Four influential automotive marketers will speak May 14 at the Automotive News Marketing Seminar at the Westin Bonaventure Hotel in Los Angeles.... Read More »
2013 SUPER BOWL ADVERTISING Hyundai teams up with rock band Flaming Lips for Super Bowl ad 4:06 pm U.S. ET | Jan. 25, 2013  Hyundai has teamed-up with psychedelic rock band the Flaming Lips for the brand’s 60-second Super Bowl commercial running prior to kickoff.... Read More »
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Special Report
 Toyota's Lentz: 'It's really a three-horse race'Toyota's Jim Lentz believes the Camry will extend is 11-year reign as the best-selling car in the United... Mon., May 20» Watch the Video |
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