Mike Maroone

Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign....
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Another hit to dealers' bottom line?

12:01 am U.S. ET | May 5, 2014
AutoNation Inc. and other dealers are worried about more than the rising cost of leads from third-party car-shopping sites. They see other signs that the sites want to encroach on their turf....
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Q&A

AutoNation swipes at third-party car sites as it builds digital footprint

3:26 pm U.S. ET | April 23, 2014
AutoNation wants to reduce its dependency on online lead generators and third-party shopping sites. The United States' largest dealership group plans to build up the group's Web sites to capture online shoppers, part of a multiyear, $100 million campaign to rebrand itself....
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DEALING WITH EMOTIONS

The psychological price of buying and selling stores

12:01 am U.S. ET | Dec. 23, 2013
Emotions can play as powerful a role in selling a dealership as dollars and cents do. Many brokers and buyers now recognize the importance of managing a seller's emotions. They hire trained people or train themselves to help sellers who have decided to sell their dealerships....
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