Adrian van Hooydonk

BMW design chief tests a luxury look for the future

Sept. 24, 2013 06:01 CET
With their simple body lines and extensive use of recycled materials, BMW's i electric cars establish a new design language for premium but eco-friendly vehicles, says Adrian van Hooydonk, BMW top design executive. He calls the i cars the "next premium" -- a new generation of luxury vehicles....
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AUTOMOTIVE DESIGN

BMW design chief tests a luxury look for the future

12:01 am U.S. ET | Sept. 23, 2013
With their simple body lines and extensive use of recycled materials, BMW's i electric cars establish a new design language for premium but eco-friendly vehicles, says Adrian van Hooydonk, BMW top design executive. He calls the i cars the "next premium" -- a new generation of luxury vehicles....
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Defying Dad, by building on his legacy

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