Roelant de Waard

Ford's shift upscale across Europe draws skeptics

12:01 am U.S. ET | May 27, 2014
Ford intends to compete with premium automakers with high-end versions of its mass-market models in a bid to end years of financial losses in Europe. But the strategy is not without risk....
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Ford's upscale push in Europe draws skeptics

May 26, 2014 12:58 CET
Ford intends to compete with premium carmakers with high-end versions of its mass-market models in a bid to end years of losses in Europe, but the strategy is not without risk....
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Ford expects new models, stabilizing markets to sustain European sales growth

May 14, 2014 11:57 CET
Ford is counting on new models and stabilizing markets to boost its European sales after the automaker's regional deliveries rose 7 percent in April. The improvement outpaced total industry growth of 4 percent....
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Ford unveils upscale S-Max concept with Vignale badge

April 9, 2014 13:19 CET
Ford has unveiled a concept previewing an upscale Vignale variant of its S-Max large minivan, the second vehicle to receive the trim line after the Mondeo sedan....
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Ford of Europe eyes higher 2014 sales on new models, market upturn

Jan. 15, 2014 14:52 CET
Ford is counting on new models and a stabilizing European car market to increase sales in the region this year, after shrinking demand inflicted a small drop in 2013 deliveries....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford sales chief expects SUV push will drive brand back to profitability in Europe

Jan. 9, 2014 06:15 CET
Ford of Europe says it's on track to turn a profit again by 2015 after years of heavy losses. A key to the turnaround is the automaker's fast-growing lineup of SUVs, which Ford of Europe sales boss Roelant de Waard expects to earn strong margins....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Europe's car sales forecast to rise 3% in 2014, but price war to linger

Jan. 6, 2014 06:15 CET
Europe's battered car market is set to grow in 2014 after its six-year slump comes to an end, but with some of the region's carmakers saddled with losses that will weaken them for years, the rebound will be slow....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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