Roelant de Waard

Ford's shift upscale across Europe draws skeptics

12:01 am U.S. ET | May 27, 2014
Ford intends to compete with premium automakers with high-end versions of its mass-market models in a bid to end years of financial losses in Europe. But the strategy is not without risk....
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Ford's upscale push in Europe draws skeptics

May 26, 2014 12:58 CET
Ford intends to compete with premium carmakers with high-end versions of its mass-market models in a bid to end years of losses in Europe, but the strategy is not without risk....
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Ford expects new models, stabilizing markets to sustain European sales growth

May 14, 2014 11:57 CET
Ford is counting on new models and stabilizing markets to boost its European sales after the automaker's regional deliveries rose 7 percent in April. The improvement outpaced total industry growth of 4 percent....
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Ford unveils upscale S-Max concept with Vignale badge

April 9, 2014 13:19 CET
Ford has unveiled a concept previewing an upscale Vignale variant of its S-Max large minivan, the second vehicle to receive the trim line after the Mondeo sedan....
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Ford of Europe eyes higher 2014 sales on new models, market upturn

Jan. 15, 2014 14:52 CET
Ford is counting on new models and a stabilizing European car market to increase sales in the region this year, after shrinking demand inflicted a small drop in 2013 deliveries....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford sales chief expects SUV push will drive brand back to profitability in Europe

Jan. 9, 2014 06:15 CET
Ford of Europe says it's on track to turn a profit again by 2015 after years of heavy losses. A key to the turnaround is the automaker's fast-growing lineup of SUVs, which Ford of Europe sales boss Roelant de Waard expects to earn strong margins....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Europe's car sales forecast to rise 3% in 2014, but price war to linger

Jan. 6, 2014 06:15 CET
Europe's battered car market is set to grow in 2014 after its six-year slump comes to an end, but with some of the region's carmakers saddled with losses that will weaken them for years, the rebound will be slow....
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2013 FRANKFURT AUTO SHOW

Ford joins race upscale in Europe with Vignale line

Sept. 4, 2013 06:01 CET
Ford of Europe will launch a badge called Vignale for upscale cars at the Frankfurt auto show with a concept based on the new Mondeo. With Vignale, Ford joins mass-market rivals such as PSA and Renault in creating specially badged vehicles aimed at luring buyers away from BMW, Audi and Mercedes....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Europe ready to re-boot

Sept. 2, 2013 06:01 CET
Green shoots of recovery are beginning to appear for Europe's carmakers, despite continued shrinkage in the region's overall new-car sales. “The worst is over,” Roelant de Waard, Ford of Europe's head of sales and marketing said in an interview last month....
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Ford of Europe sales boss sees no quick end to price war

Aug. 15, 2013 15:51 CET
Europe's car market may be on the rebound, but a manufacturers' price war will not let up until sales increase significantly, Ford of Europe's sales chief says....
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