Barb Samardzich

Ford will keep Fiesta production in Germany after cost-saving deal

June 10, 2014 06:01 CET
Ford will keep production of the Fiesta in Germany after agreeing with workers to cut assembly costs. Reports had said Ford could move Fiesta production to its Romanian factory where the B-Max is built....
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Ford expects boost from EcoSport SUV

April 15, 2014 06:15 CET
Ford says its EcoSport small SUV could become one of the company's best-sellers in Europe if it receives enough product supply from India....
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Ford unveils upscale S-Max concept with Vignale badge

April 9, 2014 13:19 CET
Ford has unveiled a concept previewing an upscale Vignale variant of its S-Max large minivan, the second vehicle to receive the trim line after the Mondeo sedan....
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Ford boosts Fiesta output in Germany on growing demand

April 3, 2014 13:28 CET
Ford says it has increased production of the Fiesta by 200 units a day at its plant in Cologne, Germany, to satisfy growing demand for the subcompact....
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Like EVs, self-guided cars need infrastructure

12:01 am U.S. ET | March 10, 2014
Autonomous driving features have become an industry obsession, judging by the buzz about them at Geneva's auto show....
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NICK GIBBS

Ford exec blames Chevy Europe's downfall on 'mixed messages'

4:24 am U.S. ET | Dec. 11, 2013
Wondering what Ford's view was on GM's decision to pull Chevrolet from Europe, I put the question to Ford of Europe Chief Operating Officer Barb Samardzich....
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DOUGLAS A. BOLDUC

Is Samardzich's next stop Ford of Europe CEO?

3:00 am U.S. ET | Sept. 18, 2013
Barb Samardzich will be just the third person to be Ford of Europe COO in the last decade when she starts the job Nov. 1. The other two were promoted to a CEO job in a year or less....
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Ford to expand lineup for European recovery

Sept. 16, 2013 06:01 CET
Ford of Europe is adopting a tactic that Ford Motor Co. used during the 2008-2009 recession in the United States by bulking up its lineup as it awaits the European car market's recovery....
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Ford to expand lineup for European recovery

12:01 am U.S. ET | Sept. 16, 2013
Ford of Europe is adopting a tactic that Ford Motor Co. used during the 2008-09 recession in the United States....
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Ford promotes Samardzich to COO of Europe

Sept. 13, 2013 18:36 CET
Ford's vice president of European product development, Barb Samardzich, has been named chief operating officer of Ford of Europe....
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