Barb Samardzich

Ford's new global sales boss has a world of challenges

12:01 am U.S. ET | Nov. 10, 2014
Mark Fields' biggest management shuffle since taking over as Ford Motor Co. CEO involves a job swap for two key deputies -- Jim Farley and Stephen Odell -- who bring very different strengths to their new roles....
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Ford will replace its Europe chief, report says

Nov. 6, 2014 13:02 CET
Ford declined to comment on a report that it will move Stephen Odell, the head of its money-losing European operations, to a new role within the automaker....
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Ford will keep Fiesta production in Germany after cost-saving deal

June 10, 2014 06:01 CET
Ford will keep production of the Fiesta in Germany after agreeing with workers to cut assembly costs. Reports had said Ford could move Fiesta production to its Romanian factory where the B-Max is built....
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Ford expects boost from EcoSport SUV

April 15, 2014 06:15 CET
Ford says its EcoSport small SUV could become one of the company's best-sellers in Europe if it receives enough product supply from India....
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Ford unveils upscale S-Max concept with Vignale badge

April 9, 2014 13:19 CET
Ford has unveiled a concept previewing an upscale Vignale variant of its S-Max large minivan, the second vehicle to receive the trim line after the Mondeo sedan....
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Ford boosts Fiesta output in Germany on growing demand

April 3, 2014 13:28 CET
Ford says it has increased production of the Fiesta by 200 units a day at its plant in Cologne, Germany, to satisfy growing demand for the subcompact....
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Like EVs, self-guided cars need infrastructure

12:01 am U.S. ET | March 10, 2014
Autonomous driving features have become an industry obsession, judging by the buzz about them at Geneva's auto show....
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NICK GIBBS

Ford exec blames Chevy Europe's downfall on 'mixed messages'

4:24 am U.S. ET | Dec. 11, 2013
Wondering what Ford's view was on GM's decision to pull Chevrolet from Europe, I put the question to Ford of Europe Chief Operating Officer Barb Samardzich....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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