C-MaxBRADFORD WERNLE Ford's C-Max goes for laughs to dethrone Prius in 'Hybrid Games' 5:57 pm U.S. ET | Oct. 4, 2012  When Ford and its Team Detroit ad agency were creating a campaign for the new C-Max Hybrid, they had one clear target in their sights: the undisputed champion of the hybrid world, the Toyota Prius.... Read More »
Ford takes on Toyota Prius in ad campaign for C-Max hybrid wagon 9:35 am U.S. ET | Oct. 4, 2012  Ford, introducing its first hybrid-only model, is targeting Toyota's market- leading Prius in a series of advertisements starting today. The C-Max wagon, a vehicle Ford brought from Europe and equipped with a gasoline-electric propulsion system, arrived in showrooms last month.... Read More »
Ford designs C-Max Hybrid to be fun to drive, practical 12:01 am U.S. ET | Sept. 10, 2012  The basic idea behind the marketing plan for the 2013 Ford C-Max Hybrid is pretty simple: Ford Motor Co. wants customers to believe that a hybrid can be practical and fun, and that they can afford it. With this new entry, Ford is taking dead aim at the undisputed ruler of the hybrid realm, the Toyota Prius.... Read More »
Ford hopes to woo back Mondeo Man with Aston Martin stylingSept. 7, 2012 06:01 CET  In the 1990s Ford's Mondeo was the company car of choice in Europe. Roomy, comfortable and conservative, it was the perfect set of wheels for mid-level executives, who became known as "Mondeo Men." Not any more.... Read More »
Ford wants C-Max to grab fleet sales from Prius 12:01 am U.S. ET | Aug. 27, 2012 With its new C-Max Hybrid, the Ford brand hopes to take a bite out of the Toyota Prius' dominance of the hybrid vehicle market, not just retail sales but also sales to fleets. Ford's marketing strategy includes attractive pricing and performance.... Read More »
BRADFORD WERNLE How the C-Max Hybrid has drivers reading the tea leaves 7:40 am U.S. ET | Aug. 25, 2012  Driving the 2013 Ford C-Max Hybrid for the first time here on the media drive last week, I decided to pay attention to my right brain, which is supposed to be the intuitive, artistic side of the human gray matter. Let me explain. The new C-Max features a LED screen with a graphic called Efficiency Leaves. It's positioned to the right of the analog speedometer. I don't think it's a coincidence Ford placed it there.... Read More »
CARS & CONCEPTS Ford's C-Max Energi arrives this fall 12:01 am U.S. ET | Aug. 13, 2012  Ford plans to introduce the C-Max Energi plug-in hybrid this fall in 19 U.S. markets, followed by a nationwide rollout early next year.... Read More »
Ford plug-in hybrid launches in 19 markets this fall 8:00 am U.S. ET | Aug. 7, 2012  Ford plans to introduce the C-Max Energi plug-in hybrid this fall in 19 U.S. markets, followed by a nationwide rollout early next year. The vehicle is powered by a gasoline engine and electric motor that generate up to 195 hp. Ford says the vehicle can travel up to 20 miles on battery power alone. Its total range is 550 miles.... Read More »
2012 MANAGEMENT BRIEFING SEMINARS Consumers want 4-year payback on green cars, Ford says 12:58 pm U.S. ET | Aug. 7, 2012  About 1 in 4 car buyers is willing to pay extra for a fuel-efficient powertrain if the investment can be recouped in four years or less, a senior Ford executive said today.... Read More »
Ford sets C-Max Energi plug-in hybrid’s starting price at $33,745 3:43 pm U.S. ET | July 24, 2012  Ford said today the price of the C-Max Energi plug-in hybrid will start at $33,745, including a $795 shipping fee, and will be eligible for a $3,750 federal tax credit. After the tax credit, the vehicle will cost $29,995, including shipping.... Read More »
Ford: C-Max Energi plug-in to have electric range of 20 miles 4:11 pm U.S. ET | July 20, 2012  Ford said today it expects its first plug-in hybrid to have an electric-only range of roughly 20 miles -- almost twice that of the Toyota Prius plug-in hybrid. Although the car has not been tested or certified by the EPA, Ford projects that the upcoming C-Max Energi will have a driving range of about 20 miles solely on battery power.... Read More »
Ford plans two-pronged electrified strategy 12:01 am U.S. ET | July 9, 2012  When the 2013 Ford C-Max Hybrid goes on sale in September, all the roughly 3,200 Ford brand dealers nationwide will be able to sell the gasoline-electric hybrid. But in the first quarter of 2013, when the Ford C-Max Energi plug-in hybrid arrives, only a select number of Certified EV Dealers, as designated by Ford, will be allowed to sell it.... Read More »
'We want to be No. 1,' Ford's new Europe quality boss saysJuly 3, 2012 09:50 CET  Ford of Europe's new head of quality, Gunnar Herrmann, said he wants the company to become the industry leader in that field. Ford has promoted Herrmann, 52, to vice president of quality for its European operations, effective September 1.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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