Steve Cannon

Mercedes' new U.S. boss inherits full pipeline

12:01 am U.S. ET | Dec. 28, 2015

Incoming Mercedes-Benz USA boss Dietmar Exler will face mounting competition among luxury automakers in 2016 just as his brand reaches the peak of its product offensive....
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2015's list of departures

12:01 am U.S. ET | Dec. 28, 2015

O'Sullivan, 62, has been CEO of Mazda's North American Operations since 2003, making him the dean of import-brand bosses. He retires on Dec. 31....
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Benz's challenge: Support 9 launches in '16

12:01 am U.S. ET | Nov. 16, 2015

Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl....
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GLC ad drive begins in 1st quarter

12:01 am U.S. ET | Nov. 16, 2015

Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. Sales are expected to increase over the outgoing model, and the GLC will be the brand's most advertised vehicle in the first quarter....
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Mercedes looks to cap number of stores per group

12:01 am U.S. ET | Oct. 12, 2015

Mercedes-Benz USA is talking to dealership groups about putting a cap on the number of rooftops any single dealership group can own. But it doesn't plan a uniform cap for all groups, which makes some of its retailers wary....
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Posting in pink

12:01 am U.S. ET | Oct. 12, 2015

Real men wear pink, tweets Mercedes-Benz USA CEO Steve Cannon, sporting pink Chucks from AutoNation....
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M-B seeks Apple experience in service drive

12:01 am U.S. ET | Oct. 5, 2015

Mercedes-Benz USA CEO Steve Cannon wants the brand's dealerships to provide service customers an experience closer to that of an Apple Store, through a digital initiative in the service drive. He expects it to be in all U.S. dealerships by the end of 2016....
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Daimler's light-truck plan meets Cannon's wish

12:01 am U.S. ET | Sept. 21, 2015

Daimler's plan to invest $1.3 billion to build more Mercedes-Benz crossovers in Vance, Ala., could relieve tight supplies amid strong demand for those vehicles....
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Mercedes' decision on U.S. pickup due next year

12:01 am U.S. ET | Sept. 19, 2015

Mercedes-Benz will decide in the next eight to 10 months whether it will bring a pickup to the U.S. market....
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M-B faces need to grow service capacity

12:01 am U.S. ET | May 4, 2015

Mercedes-Benz USA is on track to sell 400,000 vehicles in the next few years and needs 25 percent more service capacity at its dealerships, said CEO Steve Cannon....
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Mercedes' Cannon recruits fellow execs for a personal mission

11:34 am U.S. ET | April 21, 2015

A few months ago, Steve Cannon called on the heads of Group 1 and AutoNation for big favors -- and it had nothing to do with selling more cars. Instead, the CEO of Mercedes-Benz USA had a different mission in mind....
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U.S. pickup for Mercedes? Decision by Dec. 31, CEO Cannon says

12:01 am U.S. ET | April 6, 2015

Mercedes-Benz USA will decide by year end whether to sell a pickup being developed for other markets. "We said to Stuttgart, 'We are open, and let us assess the market,'" says Steve Cannon, CEO of Mercedes-Benz USA....
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Mercedes will shed bulk of HQ staff in move

12:01 am U.S. ET | April 6, 2015

Only about 180 of Mercedes-Benz USA's 1,053 employees are likely to move to Atlanta this summer, CEO Steve Cannon says. That's because not all of Mercedes' employees will be affected initially by the move....
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