GLC ad drive begins in 1st quarterNov. 16, 2015
Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. Sales are expected to increase over the outgoing model, and the GLC will be the brand's most advertised vehicle in the first quarter.
Mercedes' new U.S. boss inherits full pipelineDec. 28, 2015
2015's list of departuresDec. 28, 2015
Benz's challenge: Support 9 launches in '16Nov. 16, 2015
Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl.
Mercedes looks to cap number of stores per groupOct. 12, 2015
Mercedes-Benz USA is talking to dealership groups about putting a cap on the number of rooftops any single dealership group can own. But it doesn't plan a uniform cap for all groups, which makes some of its retailers wary.
Posting in pinkOct. 12, 2015
M-B seeks Apple experience in service driveOct. 5, 2015
Mercedes-Benz USA CEO Steve Cannon wants the brand's dealerships to provide service customers an experience closer to that of an Apple Store, through a digital initiative in the service drive. He expects it to be in all U.S. dealerships by the end of 2016.