How Toyota used Nascar to sway loyal American car buyers

1:45 pm U.S. ET | Nov. 25, 2015

For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Two out of three now say they’d consider buying a Toyota, roughly on par with the sport’s domestic sponsors like Ford and GM....
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Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Porsche lawyers say actor Paul Walker to blame for his death in crash

2:08 pm U.S. ET | Nov. 18, 2015

Lawyers for German automaker Porsche said actor Paul Walker was responsible for his own death in a crash of a Porsche sports car, in response to a wrongful death lawsuit filed by Walker's daughter, court documents showed....
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Huey Lewis to headline Detroit show's charity preview

2:01 pm U.S. ET | Nov. 16, 2015

Huey Lewis and the News will perform following the Detroit auto show's annual Charity Preview on Jan. 15 at Cobo Center in Detroit, show organizers said today....
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Continental in view

12:01 am U.S. ET | Nov. 16, 2015

Production versions of the upcoming Lincoln Continental have been spotted on Detroit-area roads recently as Ford engineers test the car's cooling, braking, air conditioning and other systems....
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Apple, Google preferred as designers of next in-car infotainment

Nov. 13, 2015 06:01 CET

Car buyers would welcome radio or infotainment systems designed by Apple or Google, according to analysts IHS Automotive....
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BLOG: Crash rarity adds challenge to autonomous push

12:01 am U.S. ET | Nov. 10, 2015

Renault-Nissan's head of autonomous vehicle development is unsure whether it's a good thing or a bad thing that there have been no serious crashes while the automaker has tested its technology....
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Renegade success lifts Jeep's hopes for new crossover

12:01 am U.S. ET | Nov. 9, 2015

The success of the Jeep Renegade has increased sales expectations of a larger crossover due next year, a senior executive with the brand said....
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Volvo P1800 makes a cameo in spy drama

12:01 am U.S. ET | Nov. 9, 2015

Among the relatively small number of collectible Volvos, one stands out above the rest: the swoopy P1800 coupe from the 1960s. And now Volvo's classic - built to compete with early '60s British, Italian and German sports cars - is making a big-screen appearance in Steven Spielberg's Cold War drama Bridge of Spies....
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Dealerships jump on the Bond-wagon

12:01 am U.S. ET | Nov. 6, 2015

The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad range of customers before today's release of one of the year's most anticipated movies....
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GM to review global PR agencies for all brands

11:36 am U.S. ET | Nov. 6, 2015

General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand....
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BLOG: Dieselgate? Won't somebody please invent a better name for VW's scandal

11:04 am U.S. ET | Nov. 6, 2015

When Volkswagen’s diesel scandal broke in September, mere nanoseconds elapsed before some journalist typed the dreaded moniker “Dieselgate” onto a keyboard somewhere....
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BLOG: George Barris, King of the Kustomizers, dies at 89

9:29 am U.S. ET | Nov. 6, 2015

George Barris, the man who nurtured and nourished the custom car craze and built many a movie and TV icon car, has died at age 89....
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BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Designer Okuyama on the threat from Google, Apple

11:15 am U.S. ET | Oct. 27, 2015

The days of cheap and cheerful cars like the Honda Civic and Toyota Corolla may be numbered as technology firms Google and Apple muscle into the auto industry, and change the way people own and drive cars. That's the warning from Ken Okuyama, the high-end Japanese designer of the Ferrari F60 Enzo and Porsche Boxster....
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Kia is coming back to the Super Bowl

4:32 pm U.S. ET | Oct. 26, 2015

Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Ferrari shares RACE ahead on Wall Street debut

1:15 pm U.S. ET | Oct. 21, 2015

Ferrari shares, trading under the ticker symbol RACE, jumped 15 percent to $60 on its Wall Street debut today after the Italian supercar maker priced its share offering at the top of the range amid heavy investor demand....
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Stanford goes 'Back to the Future' with a self-driving DeLorean

9:00 pm U.S. ET | Oct. 20, 2015

On the eve of what has become known as “Back to the Future Day,” Stanford University researchers unveiled a self-driving DeLorean that can burn rubber under robot control, suggesting the future might not be so dismal after all....
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Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers....
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Tesla says 2 journalists caught trespassing at Nevada plant site

2:20 pm U.S. ET | Oct. 14, 2015

Two journalists were caught trespassing at Tesla's $5 billion Gigafactory site in Nevada on Friday, one of whom drove into security employees, the electric carmaker said in a blog post....
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Ontario will allow road tests of autonomous cars

3:17 pm U.S. ET | Oct. 13, 2015

Ontario will become the first Canadian province to allow automated vehicles to be tested on its roads, the Ontario Ministry of Transportation said in a statement today....
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BLOG: Tesla a disrupter? Uber is the real threat, Nissan N.A. exec says

1:59 pm U.S. ET | Oct. 12, 2015

So, which outsider is going to disrupt the auto industry? Tesla? Apple? Google? Uber? A senior Nissan executive said Friday that Uber will force traditional competitors to reinvent themselves or die -- even as he discounted efforts by Apple, Google and Tesla to do the same....
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Austin may be fertile ground for Google test

12:01 am U.S. ET | Oct. 12, 2015

The rapid rollout of prototypes this summer for testing in Austin, Texas, suggests that the company may be zeroing in on a city for when that day arrives....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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