Nissan ad capitalizes on Star Wars with Rogue tie-inThu, 27, Oct 2016
Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
Bob Lutz blasts Tesla, Musk, compares followers to a 'religious cult'Wed, 26, Oct 2016
Former General Motors Vice Chairman Bob Lutz, appearing on CNBC earlier today, blasted Tesla CEO Elon Musk -- and his followers. "Tesla supporters are like members of a religious cult," he told the business news network.
Bill Ford says future of cars is in Detroit, not Silicon ValleyTue, 25, Oct 2016
Bill Ford is tired of hearing the future of cars belongs to Silicon Valley. Yet for years, the Apple and Google crowd have been telling him that only Big Tech can make driverless vehicles.
A peek at Jeep's revived Grand WagoneerMon, 24, Oct 2016
A spy photo that emerged from a recent Jeep dealer meeting offers a glimpse of the upcoming Grand Wagoneer and confirms how closely a redesigned 2018 Wrangler will stick to the off-roader's current styling.
Toyota aims to assist, not replace, driversSat, 22, Oct 2016
Toyota is in no hurry to join the auto industry's stampede to launch fleet tests of Google-style self-driving taxis. The company's top priority is to help the motorist to drive safely, rather than to replace the driver, a senior Toyota executive said last week.
Toyota to sponsor USA Today's new virtual reality showThu, 20, Oct 2016
Toyota is testing a new type of advertising by running the first commercial designed to be viewed within USA Today's new virtual reality program. The ad for Toyota's 2017 Camry will debut today when it sponsors the first episode of "VRtually There," said the show's creator, Gannett Inc.
Google, automakers object to California rules for self-driving carsWed, 19, Oct 2016
Google and automakers objected to California proposals to set new, mandatory rules for testing self-driving cars in the state, which industry officials said could hobble their efforts in the home to much of self-driving vehicle testing and development.
BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
How Apple scaled back titanic plan to take on DetroitMon, 17, Oct 2016
Apple has dramatically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, people familiar with the project told Bloomberg. New leadership of the initiative, known internally as Project Titan, has refocused on developing an autonomous driving system that gives Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future.
Cue the '18 Mercedes E-class coupeMon, 17, Oct 2016
Mercedes-Benz will follow up its high-tech 2017 E-class sedan with a redesigned coupe next year.
Report: Low desire for online buyingMon, 10, Oct 2016
A new report shows dealers may be overestimating how strong consumer demand for completing vehicle purchases fully online really is.
Hyundai rises to 15th in ranking of largest U.S. corporate sponsorsTue, 11, Oct 2016
Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders.