Media

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Google poised to have strong presence in connected car

Feb. 14, 2014 06:15 CET
There will be more Google in your next car. That was the clear message automakers gave at the recent International CES, the world's largest consumer electronic fair in Las Vegas.... Read More »

 

Twitter, eyeing $15 billion auto ad market, says users buy more cars

12:34 pm U.S. ET | Feb. 13, 2014
Twitter, seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household.... Read More »

 

Ford pushes dealers toward paid search, digital advertising

12:01 am U.S. ET | Feb. 10, 2014
Ford Motor Co. is using the power of the purse to steer more of its dealers' advertising dollars toward digital media.... Read More »

 

BMW debuts i subrand during Winter Olympics

3:56 pm U.S. ET | Feb. 7, 2014
BMW showed off its i subbrand during the opening ceremony of the Winter Olympics on Friday night. The first of three i television commercials featured the i8 plug-in hybrid super car.... Read More »

 

Rockefeller warns automakers, suppliers to cut risk of in-car mobile technology

5:19 pm U.S. ET | Feb. 6, 2014
An influential senator, Jay Rockefeller of West Virginia, warned automakers and technology executives on Thursday that he'll propose regulating in-car use of mobile phones to Internet-connected entertainment and information systems unless they do more to reduce driver distractions.... Read More »

 

DAVID BARKHOLZ

Bob Dylan hit with a fist, not flower

3:14 pm U.S. ET | Feb. 3, 2014
For many baby boomers, it's tough to be disciplined by your hero. But there was singer-songwriter Bob Dylan, credited with being the anti-establishment voice of the Vietnam War generation, defiantly celebrating American cars and American workers in the controversial Chrysler Super Bowl commercial that debuted last night.... Read More »

 

Fiat Chrysler plans 3 Super Bowl ads

2:46 pm U.S. ET | Jan. 31, 2014
Fiat Chrysler Automobiles said today it will broadcast three commercials during the Super Bowl on Sunday. The spots will run in the first commercial break of the first quarter, during halftime and during the final commercial break of the third quarter.... Read More »

 

DOUGLAS A. BOLDUC

Porsche Macan rises fast; VW Golf rules

12:01 am U.S. ET | Jan. 31, 2014
Porsche's Macan was a huge Web winner during the fourth quarter but the media champ of 2013 was the VW Golf, which was No. 1 in online news stories, blogs and other social media such as YouTube.... Read More »

 

Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine.... Read More »

 

VW's German engineers get their dynamic wings in Super Bowl ad

10:44 am U.S. ET | Jan. 28, 2014
Volkswagen revealed its 60-second Passat commercial today for the Super Bowl this weekend. It features German engineers that, like Frank Capra's angels, strive to get their wings.... Read More »

 

Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year.... Read More »

 

LOST LEADS

Dealers should respond to questions quickly or internet shoppers will leave

12:01 am U.S. ET | Jan. 27, 2014
At Proctor Honda in Tallahassee, Fla., salespeople are expected to respond to Internet leads within 20 minutes. Online shoppers are receptive for only a few minutes, says Alex Jefferson, e-commerce director for the three-store Proctor Dealerships group.... Read More »

 

Time honors Jeff Teague as 2014 dealer of the year

7:01 pm U.S. ET | Jan. 25, 2014
Jeff Teague is the 2014 Time Dealer of the Year. Teague, 59, received the award here Saturday. He is president of Teague Auto Group in El Dorado, Ark.... Read More »

 

56 dealers nominated for Time magazine award

2:00 pm U.S. ET | Jan. 24, 2014
Fifty-six auto dealers have been nominated by automotive trade associations for the Time Dealer of the Year award. The nominees were announced by Time magazine and Ally Financial, this year's sponsor.... Read More »

 

Nissan, ad agency settle with FTC over faked pickup commercial

2:21 pm U.S. ET | Jan. 23, 2014
Nissan North America and its advertising agency, TBWA Worldwide, have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup truck's hill-climbing prowess.... Read More »

 

2014 SUPER BOWL ADVERTISING

Toyota finds a Muppet connection for Super Bowl ad

4:50 pm U.S. ET | Jan. 21, 2014
Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl spot featuring the Muppets.... Read More »

 

Will Google Glass distract a driver?

12:01 am U.S. ET | Jan. 20, 2014
Is Google Glass a clever way to transmit collision warnings to the motorist? Or is it just another potential distraction -- best employed before or after a trip? The auto industry is about to find out.... Read More »

 

Video: Media spotlight on GM’s Mary Barra

11:16 am U.S. ET | Jan. 16, 2014
These features from ABC-TV mark some of the media attention drawn by Mary Barra this week as she became General Motors’ CEO. She reflects on her mother’s mandate about college, sharing the news about her promotion with her family, and a career principle that kept her “focused on the job I was doing -- not on the next job.”... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

JLR, Mercedes seek tech edge from new r&d centers along U.S. west coast

Jan. 14, 2014 06:15 CET
Europe's premium automakers are opening r&d centers on the U.S. west coast to be close to some of the brightest technology developers in the world.... Read More »

 

Ford, State Farm sign up with Pandora for ads aimed at drivers

11:06 am U.S. ET | Jan. 6, 2014
Pandora Media, the online radio service, has begun selling advertising that only listeners in automobiles will hear, creating a potential new revenue source.... Read More »

 

Google rolls out auto alliance to bring Android into car systems

7:36 am U.S. ET | Jan. 6, 2014
That kid, the one in the back of the SUV with the iPad, he’s the automotive industry’s worst enemy. And he’s the reason a handful of the world’s biggest automakers have just partnered with Google to bring its Android software into vehicle infotainment systems.... Read More »

 

MIKE COLIAS

GM's ending of the sales spin-and-grin is a puzzling decision

12:01 am U.S. ET | Jan. 4, 2014
General Motors is selling its spinmeister skills woefully short. GM said Friday that it no longer will host a regular conference call to discuss U.S. sales results from the previous month.... Read More »

 

Hyundai plans Google Glass 'pre-drive' app for 2015 Genesis sedan

9:19 am U.S. ET | Jan. 3, 2014
Hyundai said owners of its new Genesis sedan will be able to use Google's Glass app for “pre-drive” operations such as remote starts and route planning as automakers add more technology to lure buyers.... Read More »

 

DIANA T. KURYLKO

The Chicken War: Mercedes, Jaguar battle to rule the roost

3:53 pm U.S. ET | Dec. 18, 2013
Luxury brands and chickens? It started with Mercedes-Benz posting a YouTube commercial touting its Magic Body Control System on the redesigned S-class. Now enter Jaguar, the challenger.... Read More »

 

HANS GREIMEL

No car? No problem for Lexus ad spot

11:47 am U.S. ET | Dec. 12, 2013
It's not quite the "Rocks and Trees" show-no-car advertising campaign that Infiniti used, controversially, to launch itself in the United States in 1989. But Lexus' new "Swarm" TV spot comes close.... Read More »

 

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