12:54 pm U.S. ET | Sept. 6, 2013 An unincorporated Michigan community about 60 miles west of Detroit has become one of the top places for automakers and journalists to test the newest cars, especially as a flood of new vehicles hits the U.S. market after the turmoil of the recession.... Read More »
VINCE BOND JR.
6:30 pm U.S. ET | Aug. 29, 2013 Zender Ford marketing manager Ryan Holtz's Twitter strategy has received the ultimate stamp of approval.... Read More »
11:34 am U.S. ET | Aug. 28, 2013 Ford created the Bacon Fiesta, its tastiest-sounding product since the Ranchero was discontinued in 1979, to promote its line of custom vinyl graphics. It also serves as a shocking reminder that we have only two shopping days left before International Bacon Day on Saturday.... Read More »
2:19 pm U.S. ET | Aug. 28, 2013 A reputation-management company that Edmunds accused of submitting fraudulent auto dealership reviews has agreed to permanently stop registering accounts and posting on Edmunds as part of a legal settlement announced today.... Read More »
12:01 am U.S. ET | Aug. 26, 2013 New spy photos offer a look at what might be the face of the redesigned Ford Mustang scheduled to arrive next spring.... Read More »
9:19 am U.S. ET | Aug. 24, 2013 The Kia hamsters are back -- with a new slimmed-down look to promote the 2014 Soul. Called "Totally Transformed," the latest iteration of the Korean automaker's ad campaign is underpinned by a new spot that aired during the MTV Video Music Awards on Sunday.... Read More »
2:30 pm U.S. ET | Aug. 23, 2013 General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today.... Read More »
Aug. 21, 2013 18:42 CET German auto supplier Continental is close to agreeing on alliances with Google and IBM to develop autonomous driving systems for cars, a German newspaper reported.... Read More »
12:42 pm U.S. ET | Aug. 21, 2013 German auto supplier Continental AG is close to agreeing alliances with Google and IBM to develop autonomous driving systems for cars, a German newspaper reported today.... Read More »
12:01 am U.S. ET | Aug. 19, 2013 Through Twitter TV ad targeting, Jaguar extended the reach of its "Your Turn" F-Type marketing campaign by funneling promoted tweets to people who tweeted about TV shows that were flanked by Jaguar's commercials.... Read More »
12:01 am U.S. ET | Aug. 19, 2013 Spy photos show that Acura plans big changes for its top-selling TL sedan when it is redesigned and renamed next summer.... Read More »
VINCE BOND JR.
2:32 pm U.S. ET | July 22, 2013 Self-driving cars may be a long way from becoming part of daily life, but people are already dreaming up futuristic ways for restaurants, retailers and other businesses to reach consumers -- potentially a dramatic transformation of the marketing and advertising landscape.... Read More »
12:01 am U.S. ET | July 22, 2013 Dealers say they are paying Google dramatically higher prices than they were just seven months ago to snag smartphone users searching for vehicles and dealerships.
Gold Coast Cadillac in Oakhurst, N.J., for instance, paid Google an average of $3.24 from March through June whenever a smartphone shopper clicked on a Google search ad for the dealership.
That's up 68 percent from the $1.... Read More »
12:01 am U.S. ET | July 15, 2013 Stacey Fowler, social media dealer coach of Ford Canada stores for Sonic Boom, a digital media agency in Toronto, shares her thoughts on the evolving social media sphere. Zender Ford in Spruce Grove, Alberta, is among the agency's clients.... Read More »
12:01 am U.S. ET | July 13, 2013 The chase is on for the fully connected car. Streaming Internet music sites through the car radio isn't enough anymore. As more people use smartphones to traverse their daily drive, automakers' pricey and profitable in-car navigation systems are threatened. The reason is simple: Many map apps are free while embedded nav systems run from $500 to more than $2,000.... Read More »
12:33 pm U.S. ET | June 24, 2013 Tesla Motors, a long-speculated takeover target, just removed a barrier to a deal by paying off a federal government loan. The problem: For would-be suitors, it has also become the world’s most expensive carmaker.... Read More »
4:06 pm U.S. ET | June 19, 2013 Ford is the first automaker to offer in-vehicle access to the SiriusXM Internet Radio App, the companies announced today.... Read More »
11:21 am U.S. ET | June 19, 2013 Chevrolet plans to return to advertise on ABC's annual Academy Awards telecast next year after a 5-year absence. But the General Motors brand's return to the Oscars will come with a twist, said Paul Edwards, GM's executive director of global marketing strategy.... Read More »
9:38 pm U.S. ET | June 9, 2013 IHS said Sunday that it struck a deal to buy privately held RL Polk, the owner of used-car history provider Carfax and a leading provider of auto industry data, in a deal valued at $1.4 billion.... Read More »
May 30, 2013 17:34 CET Self-driving cars could have huge benefits for drivers in the long run, but they should remain in the experimental phase for now, U.S. federal auto safety regulators say.... Read More »
11:34 am U.S. ET | May 30, 2013 Self-driving cars could have huge benefits for drivers in the long run, but they should remain in the experimental phase for now, federal auto safety regulators say.... Read More »
4:13 pm U.S. ET | May 28, 2013 Cadillac, building on its sales growth in the United States this year, is expecting a glitzy marketing boost from the fashion world this week. Several Cadillac vehicles are being featured alongside vintage-inspired collections in Bergdorf Goodman Magazine's June issue.... Read More »
12:01 am U.S. ET | May 27, 2013 To add volume and attract younger buyers, Jaguar is readying a compact sedan to pit against BMW’s 3 series. This test mule with a modified XF body was spotted recently. The sedan, which may be called the XS or the Q-Type, is expected in 2015. Jaguar likely will use a new lightweight aluminum architecture to save weight and improve fuel economy. A coupe and convertible have been rumored.... Read More »
12:01 am U.S. ET | May 26, 2013 The Toyota Prius was the most talked about hybrid vehicle online, generating $14.5 million in total media value, from January through April, according to a new study from a social analytics company.... Read More »
4:11 pm U.S. ET | May 20, 2013 Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »