Media

VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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55 dealers nominated for Time magazine award

12:00 pm U.S. ET | Jan. 22, 2015
Fifty-five auto dealers have been nominated by automotive trade associations for the Time Dealer of the Year award. The nominees were announced by Time and Ally Financial, this year's sponsor....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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Google's self-driving car underpinned by Detroit area suppliers

11:39 am U.S. ET | Jan. 20, 2015
The fate of Google's self-driving car rests in the hands of Roush Industries and several other Detroit area suppliers. Roush, an engineering and specialty manufacturing company known for its custom Ford Mustang models, will assemble a test fleet of 100 Google prototypes in 2015....
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Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

Google car project finds friends in industry

12:01 am U.S. ET | Jan. 19, 2015
Chris Urmson, the director of Google's autonomous driving project, revealed at the Automotive News World Congress last week that Google is working closely with global suppliers such as Bosch and Continental to build the prototypes that it plans to begin testing on California roads this year....
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Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
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CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
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GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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BILL SHEA

Downtown development mogul Gilbert sees missed opportunities with Detroit auto show

9:58 am U.S. ET | Jan. 14, 2015
Real estate mogul Dan Gilbert, the key player in the revival of downtown Detroit, thinks more can be done with the North American International Auto Show at Cobo Center....
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Car guys tell Google to move over

12:01 am U.S. ET | Jan. 12, 2015
Mercedes-Benz basically invented the automobile. And judging from its new prototype for a self-driving luxury car, it may be an old-guard company like Mercedes -- not a newcomer like Google Inc. -- that reinvents the automobile for the next century....
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NEWS ANALYSIS

CES in 2015: A space odyssey

12:01 am U.S. ET | Jan. 12, 2015
They held an electronics extravaganza in the desert last week -- and a car show broke out. A record 10 auto companies flashed their flash drives, turned smartwatches that directly turned steering wheels, and took their hands off the wheel of their autonomous cars at this year's International Consumer Electronics Show....
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HOLD THE PHONE

Suppliers resist ceding controls in the cockpit to Apple and Google

12:01 am U.S. ET | Jan. 12, 2015
Most automakers and traditional suppliers aren't content to let mobile-phone technology dictate how drivers interact with their vehicles....
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Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015
Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music....
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KAR Auction names Peter Kelly president of new digital group

1:53 pm U.S. ET | Jan. 8, 2015
KAR Auction Services, parent of ADESA, has named Peter Kelly president of its new Digital Services Group, effective immediately. Kelly, 46, co-founded Openlane in 1999 and has been KAR’s chief technology officer since 2013....
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CURB YOUR ENTHUSIASM

How BMW cracked the streets of San Francisco

12:01 am U.S. ET | Jan. 5, 2015
Most car companies don't worry much about the cost of parking, but in a garage under a San Francisco overpass, a group of BMW employees is figuring out how to factor those costs into a new business model....
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Where is Google's car going?

12:01 am U.S. ET | Jan. 3, 2015
With its dream of self-driving shuttles for public use, Google is diverging more sharply than ever before from automakers, which intend to gradually roll out autonomous-driving features in personal cars while keeping the driver in control....
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Takata hires PR firm Sard Verbinnen amid airbag recall crisis

1:34 pm U.S. ET | Dec. 16, 2014
Takata said it has hired public relations firm Sard Verbinnen as the company contends with the fallout from its recall crisis for potentially defective airbag inflators that can spray vehicle occupants with metal shrapnel....
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Sneak peek at the new BMW 7-series

12:01 am U.S. ET | Dec. 15, 2014
Early look at the BMW 7-series doesn't show a major shift in design....
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Whose dashboard is it anyway?

12:01 am U.S. ET | Dec. 13, 2014
When car companies do business with Apple Inc. or Google Inc., they like to say they are dealing with a "partner" -- not a supplier. It's becoming clear that they won't always be silent partners....
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JAMIE LaREAU

Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014
Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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Aston Martin reveals DB10 for next Bond film

11:09 am U.S. ET | Dec. 4, 2014
James Bond will get back behind the wheel of an Aston Martin in Spectre, the next film in the 007 series. But, the secret agent will get in something considerably newer than the DB5 from Skyfall....
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