VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014
Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America....
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Nissan uses World Cup to embrace Hispanic customers

4:02 pm U.S. ET | June 12, 2014
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan's own popularity among Hispanic consumers in the United States. The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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VW names Vazin successor to Cervone as U.S. communications chief

2:06 pm U.S. ET | June 10, 2014
Volkswagen Group of America said today that it promoted Scott Vazin to executive vice president of group communications, effective on June 1....
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Auto industry can pave the way or get out of the way

12:01 am U.S. ET | June 9, 2014
The auto industry faces increasing challenges to its established order -- fast and formidable ones, some from nonautomotive firms with new business models. To meet those challenges, the industry must resist the urge to defend its turf and instead push for more nimbleness and adaptability....
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Follow GM's recall report Thursday on

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
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GM officials expect internal probe to exonerate Barra, report says

6:47 am U.S. ET | June 4, 2014
General Motors officials increasingly believe CEO Mary Barra will be cleared of wrongdoing in the recall crisis after a three-month internal investigation, the New York Times reported....
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Ghosn predicts self-driving cars could hit roads in 2018

June 4, 2014 09:48 CET
Renault-Nissan CEO Carlos Ghosn predicts that self-driving cars could be on the roads four years from now, provided red tape does not get in the way....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Before 'The Brady Bunch,' Ann B. Davis starred for Ford

3:23 pm U.S. ET | June 2, 2014
Before actress Ann B Davis was Alice, the live-in maid on the 1970s sitcom “The Brady Bunch,” she lent her wisecracking humor to a saucy commercial for the mid-sized Ford Fairlane, detailing “that Fairlane feeling.”...
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Google's vision upends notions of car and driver

12:01 am U.S. ET | June 2, 2014
Everything about the new test program that Google co-founder Sergey Brin revealed last week points toward a personal transportation system that directly challenges the driver-centered, ownership-based business model the auto industry has relied on for a century....
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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Roush tapped to build Google's autonomous prototypes, sources say

5:03 pm U.S. ET | May 28, 2014
Google will tap Roush Enterprises near Detroit to assemble the tech giant's self-driving prototype vehicles and take advantage of southeast Michigan's automotive supply and technology base, sources said....
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GM exec says Google car could be 'competitive threat'

May 28, 2014 06:01 CET
Google could become a "serious competitive threat" to the auto industry if it continues to push its self-driving cars, GM product development boss Mark Reuss said....
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Google plans own fleet of self-driving cars

4:08 am U.S. ET | May 28, 2014
Google will launch its own fleet of autonomous vehicle prototypes – with no steering wheels and no gas or brake pedals – as the technology giant begins a new phase of its self-driving car project....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Google prepares for next phase of self-driving experiment

May 23, 2014 06:01 CET
Google has come so far so fast with its 5-year-old experiment in autonomous driving that the company is talking about the next phase of its ambitious research project: moving the technology into real-world vehicles....
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Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
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European push gives self-driving cars a boost

May 19, 2014 10:42 CET
Cars could be driving themselves down the world's streets far sooner than expected because of a change in a global treaty backed by European countries....
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Ford's head of digital media communications departs

7:22 pm U.S. ET | May 19, 2014
Scott Monty, the architect and face of Ford's pioneering social media efforts, has left the company after nearly six years....
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TRW names head of global communications

2:16 pm U.S. ET | May 19, 2014
Automotive safety technology supplier TRW Automotive today named Colleen Hanley director of global communications....
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VW's Tony Cervone to rejoin GM as head of global communications

10:19 am U.S. ET | May 19, 2014
General Motors, in the thick of a recall crisis that prompted a $35 million fine from the federal government last week, said today that it rehired public-relations executive Tony Cervone, who served as one of GM's top spokesmen as the company veered toward bankruptcy. Cervone, 51, was named senior vice president, global communications, succeeding Selim Bingol, who left GM in April....
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Google's self-driving experiment heads towards next phase

12:01 am U.S. ET | May 19, 2014
Google's self-driving car has never driven in the snow and gets puzzled by parking lots. Yet so much progress has been made in this 5-year experiment that the technology is ready to move out of tricked-out test vehicles and into real-world cars....
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Along for the ride on a course set by Silicon Valley

12:01 am U.S. ET | May 19, 2014
Riding through town in one of Google's self-driving vehicles is, in a word, ordinary. And that's the extraordinary thing....
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Google self-driving cars master delicate dance of city driving

1:19 pm U.S. ET | May 14, 2014
Sitting in one of Google's self-driving vehicles feels like it does with a person in control. The tech giant seems to have mastered the delicate dance of city driving....
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