Ulrich Hackenberg

ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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LUCA CIFERRI

Why Audi over-engineered its fuel cell

12:01 am U.S. ET | Nov. 28, 2014
Audi r&d boss Ulrich Hackenberg provided a concise answer when asked why the carmaker's fuel cell also needs plug-in hybrid technology....
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2014 PARIS AUTO SHOW

Audi reveals open-air TT with faster, lighter top

Sept. 24, 2014 19:53 CET
Audi says the softtop on its new TT Roadster is lighter and opens faster than on the model it will replace. Audi revealed a photo of the cabriolet Wednesday ahead of its public debut at the Paris auto show next week....
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Audi at work on a 3rd TT variant

12:01 am U.S. ET | Sept. 22, 2014
Audi r&d chief Ulrich Hackenberg says a third variant of the TT compact sports car is in the works....
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Audi set to add third TT variant

Sept. 12, 2014 13:21 CET
Audi has given the strongest hint so far that it intends to add an SUV/crossover derivative to its TT compact sports car lineup. An SUV variant would allow Audi to boost sales of the TT range in an increasingly popular vehicle segment....
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Walter de Silva: Italy's loss, VW's gain

6:37 am U.S. ET | June 13, 2014
Walter de Silva had to leave Italy to become a legend in the vehicle design world. It's a common story in a country that fails to nurture its best and brightest....
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BEIJING AUTO SHOW

Compact crossover likely to be 4th entry in Audi's TT lineup

12:01 am U.S. ET | April 28, 2014
Audi's TT Off-road Concept, a compact crossover unveiled at the auto show here, is expected to become the fourth member of the sporty TT family....
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Lamborghini helps give parent Audi a technical edge

April 17, 2014 11:43 CET
Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings....
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DOUGLAS A. BOLDUC

Hackenberg's next Audi R8 could rock the EV world

7:27 am U.S. ET | March 11, 2014
Audi technology boss Ulrich Hackenberg believes the R8 E-tron supercar's 450km range could change the way people think of electric cars....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi tech boss has high expectations for brand's first plug-in hybrid

March 7, 2014 06:15 CET
Ulrich Hackenberg, Audi's technology boss, sees alternative powertrains such as plug-in hybrids as the future for his unit....
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Check out the ANE monthly e-magazine

March 3, 2014 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This edition looks at the vehicles poised to shake up the key minicar segment....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi, BMW race to be first with laser headlights

Feb. 17, 2014 06:15 CET
The race is on. BMW has announced plans to offer optional laser headlights on its new i8 plug-in hybrid supercar, while Audi has promised to get the technology to market even faster....
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