Ulrich Hackenberg

Audi R8 e-tron signals shift by German automakers to high-end EVs

March 4, 2015 16:12 CET
German carmakers are shifting their focus towards high-end electric vehicles such as the Audi R8 e-tron and away from cheaper city cars in an effort to revive environmentally-friendly but unpopular zero-emission vehicles....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi exec takes aim at fully autonomous driving

Feb. 4, 2015 06:01 CET
Audi plans to start offering advanced self-driving features in its cars by the end of next year, with fully autonomous vehicles expected to be ready for serial production within 10 years, Ulrich Hackenberg, the automaker's technology boss, said....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for February

Feb. 2, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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Q&A

Audi pushes toward fully autonomous cars

12:01 am U.S. ET | Feb. 2, 2015
Audi plans to start offering advanced self-driving features in its cars by the end of next year. The company's technology boss, Ulrich Hackenberg, meanwhile, expects fully autonomous vehicles to be ready for serial production within 10 years....
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ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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LUCA CIFERRI

Why Audi over-engineered its fuel cell

12:01 am U.S. ET | Nov. 28, 2014
Audi r&d boss Ulrich Hackenberg provided a concise answer when asked why the carmaker's fuel cell also needs plug-in hybrid technology....
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2014 PARIS AUTO SHOW

Audi reveals open-air TT with faster, lighter top

Sept. 24, 2014 19:53 CET
Audi says the softtop on its new TT Roadster is lighter and opens faster than on the model it will replace. Audi revealed a photo of the cabriolet Wednesday ahead of its public debut at the Paris auto show next week....
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Audi at work on a 3rd TT variant

12:01 am U.S. ET | Sept. 22, 2014
Audi r&d chief Ulrich Hackenberg says a third variant of the TT compact sports car is in the works....
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Audi set to add third TT variant

Sept. 12, 2014 13:21 CET
Audi has given the strongest hint so far that it intends to add an SUV/crossover derivative to its TT compact sports car lineup. An SUV variant would allow Audi to boost sales of the TT range in an increasingly popular vehicle segment....
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Walter de Silva: Italy's loss, VW's gain

6:37 am U.S. ET | June 13, 2014
Walter de Silva had to leave Italy to become a legend in the vehicle design world. It's a common story in a country that fails to nurture its best and brightest....
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BEIJING AUTO SHOW

Compact crossover likely to be 4th entry in Audi's TT lineup

12:01 am U.S. ET | April 28, 2014
Audi's TT Off-road Concept, a compact crossover unveiled at the auto show here, is expected to become the fourth member of the sporty TT family....
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Lamborghini helps give parent Audi a technical edge

April 17, 2014 11:43 CET
Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings....
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DOUGLAS A. BOLDUC

Hackenberg's next Audi R8 could rock the EV world

7:27 am U.S. ET | March 11, 2014
Audi technology boss Ulrich Hackenberg believes the R8 e-tron supercar's 450km range could change the way people think of electric cars....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi tech boss has high expectations for brand's first plug-in hybrid

March 7, 2014 06:15 CET
Ulrich Hackenberg, Audi's technology boss, sees alternative powertrains such as plug-in hybrids as the future for his unit....
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