Buick positions Cascada droptop as brand halo

12:01 am U.S. ET | Sept. 21, 2015

With a clear target audience in its sights, Buick is ready to position the Cascada as a brand halo that could draw attention in “smile states” such as California and Florida, said Tony DiSalle, U.S. vice president of Buick and GMC marketing....
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High-performance Cadillacs roar into Japan

7:23 am U.S. ET | July 21, 2015

GM is introducing two high-performance V-Series Cadillac nameplates in Japan that outspoken presidential hopeful Donald Trump famously blasted as closed to Detroit automakers....
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Ford sweated details to improve launches

12:01 am U.S. ET | May 11, 2015

When Ford began building the aluminum-bodied version of its most profitable vehicle last year, the automaker set out to avoid the glitches that had hobbled other launches. As production of the redesigned F-150 pickup nears full speed again, Ford has done just that, Joe Hinrichs says....
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Cadillac dealers treading water until de Nysschen's vision materializes

12:01 am U.S. ET | May 10, 2015

Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future....
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Ford at it again as Continental grabs spotlight

12:01 am U.S. ET | April 6, 2015

Ford Motor Co. seems to have its formula for creating auto show buzz down pat. Let a major competitor talk about an upcoming important new vehicle for months, even years, then swoop in with a surprise just as that competitor is finally unveiling that vehicle....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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