BMW exec explains why less is more for Mini brand

Aug. 5, 2015 06:01 CET

BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand's range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. He admits that the move is controversial because it runs counter to the belief that more models mean more volume....
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Citroen mulls new naming structure for its lineup

April 10, 2015 06:01 CET

Citroen is considering a new naming structure to help better distinguish its cars within parent PSA/Peugeot-Citroen's range of vehicles....
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Porsche seeks better 'connected car' technology, exec says

March 19, 2015 15:47 CET

Porsche is working to develop a more "connected car" that better integrates mobile technology into vehicles without distracting drivers....
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Top luxury brands have luxury of growing lineups

12:01 am U.S. ET | March 16, 2015

When it comes to winning share in the ultracompetitive luxury car market, it helps to have more models on sale than your competitors. The 2014 sales champion, BMW, offered more models - 27 - than any of its competitors. Audi was second with 25, followed by Mercedes-Benz with 19, Lexus with 16 and Cadillac with 12....
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Audi sees lower profitability as it invests to boost sales

March 10, 2015 12:31 CET

Audi is targeting another year of record car sales in 2015, but said profitability could slip further amid spending on technology, foreign expansion and plans to increase its model range to 60 vehicles by 2020....
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Mini expects profit boost from leaner lineup

Jan. 19, 2015 06:01 CET

BMW is trimming its Mini lineup from eight models down to five to boost the brand's prospects of long-term profitability. The carmaker is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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