Michael Accavitti

Acura gains clout, searches for cachet

12:01 am U.S. ET | March 23, 2014
American Honda executives hope that their move to create a cohesive r&d, sales and marketing silo for Acura will be reflected in smarter product, better marketing, and a better share of mind with Honda executives in Japan.... Read More »


Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.... Read More »


American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands.... Read More »


Honda, lagging rivals, weighs opening board to foreigners

6:04 am U.S. ET | Feb. 22, 2014
Honda is considering diversifying its all-Japanese, all-male board by appointing a foreigner and could move as early as Monday, when it unveils its next slate of directors, sources close to the company told Reuters.... Read More »



Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself.... Read More »



Honda Accord named Green Car of Year

3:17 pm U.S. ET | Nov. 21, 2013
Honda's mid-sized Accord sedan was named Green Car of the Year on Thursday. The Accord won in large part because it offers high fuel economy ratings for gasoline, gasoline-battery hybrid and plug-in hybrid versions of the venerable sedan, said Ron Cogan, editor of the Green Car Journal, which organizes and sponsors the award.... Read More »


Accavitti: American Honda needs to take more risks with marketing

5:25 pm U.S. ET | Oct. 16, 2013
American Honda’s product and marketing boss says the company needs to take more risks with marketing to create a stronger bond with consumers. That means allocating marketing funds and time for new ideas and approaches and accepting the fact that some ideas will fail, Mike Accavitti, senior vice president of automobile operations at American Honda, said Wednesday at the J.D. Power Automotive Marketing Roundtable.... Read More »


Seinfeld pledges to help make Acura master of its domain

12:41 pm U.S. ET | Oct. 4, 2013
What's the deal with auto commercials showing cars driving through the desert? Who does that? Not Acura, if Jerry Seinfeld has anything to say about it.... Read More »


Honda: 'Start something special'

12:01 am U.S. ET | Aug. 26, 2013
Honda this week will introduce an advertising tag line, "Start Something Special."... Read More »



Mendel-Accavitti team is pressed by Tokyo brass to regain share Honda lost since 2009 peak

12:01 am U.S. ET | July 15, 2013
American Honda is under pressure to repeat the success it enjoyed when Dick Colliver and Tom Elliott operated from 1993 to 2004.... Read More »


Advertisers stay glued to screens

12:01 am U.S. ET | July 8, 2013
The top 10 automaker advertisers continued their rapid shift to new forms of digital advertising last year, plowing $5.82 billion into so-called unmeasured advertising, a category that includes search-engine marketing, online videos and social media, according to Advertising Age's annual list of the 100 Leading National Advertisers. That was up 34 percent from 2011.... Read More »


Acura sponsorship will keep Seinfeld's 'Coffee' perking

12:01 am U.S. ET | June 10, 2013
Thanks to Acura, Jerry Seinfeld's Web series, "Comedians in Cars Getting Coffee," is returning for 24 new episodes starting June 13. Acura has signed on as exclusive sponsor and will use the series for product placement.... Read More »


Accavitti sees American Honda's U.S. sales rising 6% in April

12:01 am U.S. ET | April 25, 2013
Honda's sales in the United States should increase by more than 6 percent in April, a top executive said Wednesday. Separately, GM CEO Dan Akerson said he sees April sales rising at a similar rate as the previous month, when they increased 3 percent.... Read More »


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