Michael Accavitti

Acura boss: What would Taco Bell do?

12:01 am U.S. ET | Jan. 26, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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Acura to take NSX orders in summer

6:15 pm U.S. ET | Jan. 23, 2015
Acura will begin taking orders for its much-anticipated NSX sports car this summer, but it has not yet decided which dealers will carry it, executives told dealers Friday at the 2015 NADA convention....
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HANS GREIMEL

Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
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2015 WORLD CONGRESS

Panelists to focus on retail trends

12:01 am U.S. ET | Dec. 15, 2014
Three experts with rich backgrounds in auto retailing will discuss the convergence of trends and what they mean for the future during next month's Automotive News World Congress in Detroit....
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Acura gains clout, searches for cachet

12:01 am U.S. ET | March 23, 2014
American Honda executives hope that their move to create a cohesive r&d, sales and marketing silo for Acura will be reflected in smarter product, better marketing, and a better share of mind with Honda executives in Japan....
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Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Honda, lagging rivals, weighs opening board to foreigners

6:04 am U.S. ET | Feb. 22, 2014
Honda is considering diversifying its all-Japanese, all-male board by appointing a foreigner and could move as early as Monday, when it unveils its next slate of directors, sources close to the company told Reuters....
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