Michael Accavitti

2015 WORLD CONGRESS

Panelists to focus on retail trends

12:01 am U.S. ET | Dec. 15, 2014
Three experts with rich backgrounds in auto retailing will discuss the convergence of trends and what they mean for the future during next month's Automotive News World Congress in Detroit....
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Acura gains clout, searches for cachet

12:01 am U.S. ET | March 23, 2014
American Honda executives hope that their move to create a cohesive r&d, sales and marketing silo for Acura will be reflected in smarter product, better marketing, and a better share of mind with Honda executives in Japan....
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Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Honda, lagging rivals, weighs opening board to foreigners

6:04 am U.S. ET | Feb. 22, 2014
Honda is considering diversifying its all-Japanese, all-male board by appointing a foreigner and could move as early as Monday, when it unveils its next slate of directors, sources close to the company told Reuters....
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Q&A

Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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