Top Nissan exec says automaker on track to pass Toyota in Europe by 2016

March 5, 2014 06:15 CET
Trevor Mann, Nissan's Europe chairman, is counting on the recently launched second-generation Qashqai and the automaker's forthcoming compact hatchback to help the automaker reclaim the title of top-selling Asian brand in Europe by 2016.... Read More »



How Nissan thought outside the Amazon box

5:50 pm U.S. ET | Jan. 7, 2014
All according to Nissan's 2013 marketing schemes, the automaker has managed to create a viral buzz about the launch of its Versa Note.... Read More »


ANE monthly e-magazine goes live Monday

Oct. 4, 2013 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine looks at how the upscale push by volume brands such as Ford and Renault brings risks and potential rewards.... Read More »



Nissan expects to double Note sales

Sept. 27, 2013 06:01 CET
Nissan expects to double sales of its Note subcompact after giving the model a sleeker design and high-end safety technologies normally seen only in larger, more expensive premium cars.... Read More »


Nissan delivering Versa Notes in an Amazon box

5:18 pm U.S. ET | Sept. 25, 2013
In a blip of a promotion that will be over before most consumers know it has started, Nissan will deliver three of its new Versa Note hatchbacks in a box from in the coming days.... Read More »


Nissan starts output of Note at UK plant

Sept. 16, 2013 06:01 CET
Nissan today started production of its new Note subcompact at its plant in Sunderland, northeast England, the carmaker said.... Read More »


Nissan Versa Note targets buyers slightly older than Versa's

2:29 pm U.S. ET | July 15, 2013
The launch of the Nissan Versa Note this month will take Nissan North America into some unfamiliar marketing waters. The company wants the redesigned hatchback to capture an older demographic than the Versa customers who are already buying the sedan version.... Read More »


Game plan for the Note: Low price, tech goodies

12:01 am U.S. ET | July 15, 2013
Nissan gives the hatchback version of its popular entry-level Versa its own name and styling for 2014.... Read More »


Aero tricks, weight cut helped Versa capture fuel-economy crown

12:01 am U.S. ET | July 8, 2013
Nissan has claimed another best-in-class fuel economy title with its new Versa Note.... Read More »


Nissan seeks summer buzz from videos

12:01 am U.S. ET | July 1, 2013
To launch its critical Versa Note subcompact hatchback this summer, Nissan Division will rely on short blips of creativity from consumers who probably have never driven the car. In lieu of a traditional advertising campaign, Nissan's marketing team will rely on Vine, a smartphone video app, to create a summer buzz for the car.... Read More »


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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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