BMW launches first U.S. ad from new agencyJune 20
Ford's ad review: Handicapping the contendersJune 11
Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.
Fiat Chrysler launches U.S. media agency reviewMay 22
Ford puts huge ad account up for reviewApril 20
Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.
VW launches global creative ad agency reviewApril 16
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.