Advertising agencies

Jaguar joins Super Bowl ad fray with 'British Villains' campaign

11:30 am U.S. ET | Nov. 7, 2013
Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April.... Read More »

 

Subaru ad to bring near-death back from holiday

10:51 am U.S. ET | Oct. 9, 2013
After focusing on reliability, relationships and "love," in its ads, Subaru of America is going back to the well with a creative theme broached a few years ago: a near-miss with death.... Read More »

 

Nissan puts global branding in New York

10:00 am U.S. ET | Oct. 3, 2013
Nissan is consolidating its global brand management with New York ad agency Omnicom Group. The move, effective immediately, means Nissan's business from Tokyo to Dallas to Moscow will be influenced by a single Madison Avenue marketing organization.... Read More »

 

Cadillac's fall ad theme: 'Work Hard. Be Lucky'

12:01 am U.S. ET | Sept. 2, 2013
Executives familiar with Cadillac's advertising plans say a major fall advertising campaign from its new agency will use the theme "Work Hard. Be Lucky."... Read More »

 

GM plans return to Super Bowl advertising in 2014

2:30 pm U.S. ET | Aug. 23, 2013
General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today.... Read More »

 

'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

10:32 am U.S. ET | Aug. 16, 2013
It's not business as normal anymore at Mini. BMW Group's small-car brand has posted outsize sales growth in the United States for the last few years, but now competition has started to ding the brand as rivals like Chevy, Ford and Toyota introduce a widening array of small, fuel-efficient cars.... Read More »

 

MARKETING MIX

Ad agency megamerger may be just a blip in a year that has seen a wave of auto account shifts

12:01 am U.S. ET | Aug. 5, 2013
The proposed combination of Publicis and Omnicom Group would create an advertising behemoth with combined revenues of nearly $23 billion last year. But despite its heft and reach, the new No. 1 advertising holding company won't change much in auto advertising on its own -- for now.... Read More »

 

Publicis-Omnicom merger unlikely to shake up auto ad accounts, experts say

10:25 pm U.S. ET | July 28, 2013
The proposed merger of global advertising agencies Publicis Groupe and Omnicom Group into the world's largest advertising holding company would consolidate work for a long list of auto brands under a single corporate umbrella, but a major upheaval in automotive accounts is seen as unlikely.... Read More »

 

Ludwig replaced as Campbell Ewald CEO; agency's name changing to Lowe Campbell Ewald

11:25 am U.S. ET | July 9, 2013
Bill Ludwig is out as CEO of advertising agency Campbell Ewald, and the firm is changing its name, corporate parent Interpublic Group said today. Jim Palmer, who had been the agency's chief client officer, replaces Ludwig as CEO of the agency that now will be called Lowe Campbell Ewald.... Read More »

 

MDX ads aim to elevate Acura

12:01 am U.S. ET | June 24, 2013
The first creative work from Acura's new ad agency -- for the launch of the redesigned 2014 MDX crossover -- is an attempt to propel the brand's status from premium to true luxury. American Honda Motor Co.'s upscale division is trying to shake its image as an in-betweener, on a par with Volvo, Buick and Lincoln.... Read More »

 

Chevy to return to Oscars with user-generated ad

11:21 am U.S. ET | June 19, 2013
Chevrolet plans to return to advertise on ABC's annual Academy Awards telecast next year after a 5-year absence. But the General Motors brand's return to the Oscars will come with a twist, said Paul Edwards, GM's executive director of global marketing strategy.... Read More »

 

Campbell Ewald CEO Bill Ludwig to leave agency, report says

3:39 pm U.S. ET | June 17, 2013
Bill Ludwig, CEO at longtime Detroit ad agency Campbell Ewald, is stepping down after more than 30 years at the company, executives familiar with the matter said. The agency is expected to tap an internal successor in a matter of weeks.... Read More »

 

Global ambitions fuel Cadillac's advertising shift

12:01 am U.S. ET | June 17, 2013
General Motors' decision to shift Cadillac's advertising account to the newly formed ad agency Rogue last week was fueled in part by the automaker's aggressive overseas growth plan for its luxury brand and a desire to strike a more emotional chord with customers.... Read More »

 

GM says Cadillac ad agency pitch was run fair and square

12:32 pm U.S. ET | June 12, 2013
The move of Cadillac's creative account from Publicis Groupe's Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue, announced on Tuesday, has prompted numerous questions in the ad world.... Read More »

 

Cadillac taps Interpublic team, including Campbell-Ewald, to handle global creative

11:23 am U.S. ET | June 11, 2013
GM is shifting its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a newly formed agency -- Rogue -- created by three units at Interpublic Group of Cos. GM announced the move this afternoon after the news was reported by Advertising Age, an affiliate of Automotive News.... Read More »

 

Volvo puts creative business up for review

June 6, 2013 20:00 CET
Volvo Cars has put its global creative account into review. The Swedish automaker, controlled by China's Zhejiang Geely Holding Group, said it is seeking a global agency that can "focus and strengthen the brand communication worldwide."... Read More »

 

Volvo puts creative business up for review

2:00 pm U.S. ET | June 6, 2013
Volvo Cars has put its global creative account into review. The Swedish automaker, controlled by China's Zhejiang Geely Holding Group, said it is seeking a global agency that can "focus and strengthen the brand communication worldwide."... Read More »

 

Cadillac's Bierley: Great communications is 'missing ingredient'

2:31 pm U.S. ET | May 29, 2013
General Motors' Cadillac boasts stylish new cars such as the 2014 CTS sedan, double-digit sales growth and the heritage of being the quintessential American luxury brand. But what it lacks is knowing how to strike the right tone in communications, and how to change consumer perceptions of the brand, said Craig Bierley, who was promoted to advertising director in February.... Read More »

 

Chevy joins 'Mad Men' buzz on Twitter

4:11 pm U.S. ET | May 20, 2013
Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »

 

NICK BUNKLEY

Why Chevy execs are suddenly watching 'Mad Men'

2:19 pm U.S. ET | May 7, 2013
One of Joel Ewanick's big moves in his brief reign as chief marketing officer of General Motors was to combine two rival ad agencies and give them the Chevrolet account, ousting Campbell Ewald after decades of experience. It turns out that Don Draper had that exact same idea in 1968.... Read More »

 

GM pulls Chevrolet ad that includes song labeled as racist

2:29 pm U.S. ET | May 1, 2013
GM apologized for a Chevrolet ad that included a song referring to "the land of Fu Manchu" where all of the girls sing "ching, ching, chop-suey," which one Chinese newspaper called racist. The ad ran in Canada and never appeared in China.... Read More »

 

Hyundai apologizes for UK ad that depicts suicide attempt

April 26, 2013 06:01 CET
Hyundai apologized for an ad that sought to promote the zero carbon emissions of a fuel-cell powered ix35 by featuring a man failing to commit suicide using a hose attached to the exhaust.... Read More »

 

Hyundai apologizes for U.K. commercial that depicts suicide attempt

3:37 pm U.S. ET | April 25, 2013
Hyundai apologized for a spot, created by the agency Innocean Europe for use in the United Kingdom, showing a suicide attempt failing because the vehicle, the ix35 crossover, did not produce any harmful emissions. Hyundai removed the commercial from YouTube today after criticism of it spread rapidly through social media.... Read More »

 

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