Advertising agencies


BLOG: One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015

The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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BLOG: The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015

One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015

Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015

CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015

BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014

Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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BLOG: Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014

Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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