Advertising agencies

Marketing movement

12:01 am U.S. ET | Feb. 10, 2014
A quick scan of changes in automotive marketing....
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2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets....
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Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?...
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Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine....
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Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year....
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Honda tweaks national Civic ad that spotlighted Detroit's 'pain'

4:29 pm U.S. ET | Jan. 25, 2014
Honda has tweaked a national commercial for the Civic compact after the original spot caused an uproar in Detroit for featuring images of protesters outside of a federal court in the bankrupt city....
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Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan....
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Nissan, ad agency settle with FTC over faked pickup commercial

2:21 pm U.S. ET | Jan. 23, 2014
Nissan North America and its advertising agency, TBWA Worldwide, have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup truck's hill-climbing prowess....
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Auto marketing vet Deborah Wahl to join McDonald's

1:39 pm U.S. ET | Jan. 23, 2014
Deborah Wahl, the former Toyota marketing executive who jumped to Chrysler before leaving the industry in 2008, has been named the chief marketing officer for McDonald’s Corp....
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Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review....
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Q&A: VW's new marketing chief will 'carry the torch' of cute ads

12:57 pm U.S. ET | Jan. 12, 2014
Vinay Shahani, the new vice president of marketing at Volkswagen of America, plans to stay the course. This month, in his first interview since he joined VW in November, Shahani told Automotive News that he does not intend to change VW's motto or its marketing style....
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Fowlerville Ford settled FTC complaint rather than pay 'prohibitive' court fees

12:36 pm U.S. ET | Jan. 10, 2014
Fowlerville Ford today said it agreed to a settlement with the Federal Trade Commission over allegedly deceptive ads because “the cost of appealing” the FTC's conclusions “would have been prohibitive.”...
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Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account....
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Honda launches review of digital advertising, marketing work

1:55 pm U.S. ET | Jan. 7, 2014
After selecting new creative and media agencies last March, American Honda is turning its attention to digital strategy and web development for its brands in North America. The Japanese automaker sent out a request for information this week as it preps for a review....
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Toyota seeks more input from multicultural ad agencies

7:00 am U.S. ET | Dec. 18, 2013
The advertising agencies Toyota uses to reach African-American, Hispanic and Asian-American consumers will soon have a larger role in crafting the brand's general-market advertising, Toyota's U.S. marketing boss said....
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Star power still sells -- if choice is smart

12:01 am U.S. ET | Dec. 8, 2013
With the battle for market share growing tighter, automakers continue the time-tested tradition of recruiting titans of sports and Hollywood for their ad campaigns. The trick is picking the right celeb -- one whose image won't backfire, and whose persona meshes with the marketing theme....
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Volvo hires WPP's Grey London for global creative ad account

1:10 pm U.S. ET | Dec. 2, 2013
Volvo Car has chosen Grey, London, as its new global creative agency effective January 1, a top company executive said. The account shift will include Volvo's $50 million creative business held by Havas-owned Arnold in the United States....
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Volvo hires WPP's Grey London for global creative ad account

Dec. 2, 2013 19:10 CET
Volvo Car has chosen Grey, London, as its new global creative agency effective January 1, a top company executive said. The account shift will include Volvo's $50 million creative business held by Havas-owned Arnold in the United States....
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Jaguar joins Super Bowl ad fray with 'British Villains' campaign

11:30 am U.S. ET | Nov. 7, 2013
Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April....
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Subaru ad to bring near-death back from holiday

10:51 am U.S. ET | Oct. 9, 2013
After focusing on reliability, relationships and "love," in its ads, Subaru of America is going back to the well with a creative theme broached a few years ago: a near-miss with death....
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Nissan puts global branding in New York

10:00 am U.S. ET | Oct. 3, 2013
Nissan is consolidating its global brand management with New York ad agency Omnicom Group. The move, effective immediately, means Nissan's business from Tokyo to Dallas to Moscow will be influenced by a single Madison Avenue marketing organization....
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Cadillac's fall ad theme: 'Work Hard. Be Lucky'

12:01 am U.S. ET | Sept. 2, 2013
Executives familiar with Cadillac's advertising plans say a major fall advertising campaign from its new agency will use the theme "Work Hard. Be Lucky."...
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GM plans return to Super Bowl advertising in 2014

2:30 pm U.S. ET | Aug. 23, 2013
General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today....
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'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

10:32 am U.S. ET | Aug. 16, 2013
It's not business as normal anymore at Mini. BMW Group's small-car brand has posted outsize sales growth in the United States for the last few years, but now competition has started to ding the brand as rivals like Chevy, Ford and Toyota introduce a widening array of small, fuel-efficient cars....
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MARKETING MIX

Ad agency megamerger may be just a blip in a year that has seen a wave of auto account shifts

12:01 am U.S. ET | Aug. 5, 2013
The proposed combination of Publicis and Omnicom Group would create an advertising behemoth with combined revenues of nearly $23 billion last year. But despite its heft and reach, the new No. 1 advertising holding company won't change much in auto advertising on its own -- for now....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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