New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'Fri, 29, Jul 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."
BMW N.A. retains Interpublic's UM for media workWed, 20, Jul 2016
Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
GM boosts discounts on big pickups as summer truck war heats upFri, 15, Jul 2016
GM more than doubled discounts on some of its large pickups in July's first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford's aluminum-bodied trucks.