Buick, GMC ad agencies consolidated by parent PublicisWed, 15, Jun 2016
Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit.
Volkswagen awards global media business to Omnicom's PHDMon, 13, Jun 2016
Volkswagen Group has selected Omnicom's PHD as its global media agency following a lengthy competitive review.
Jeep launches summer campaign for special-edition lineupTue, 07, Jun 2016
The Jeep brand paired with USA Olympic men's basketball team finalist Paul George and Sony/ATV Music Publishing for its three new summer spots, now airing in the U.S., focusing on the brand's special-edition lineup.
Investigation cites 'non-transparent practices' by advertising agenciesTue, 07, Jun 2016
An investigation by the Association of National Advertisers -- the trade association that includes GM and major U.S. advertisers -- said today it found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem.
Ad firms padded profits at client expense, report expected to sayFri, 03, Jun 2016
Ad agencies and their media-buying firms have systematically enriched themselves at the expense of their U.S. clients, according to a report commissioned by an industry group that represents General Motors and large advertisers, a person who has seen the document told Bloomberg.