Advertising agencies

Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014
Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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Where Toyota goes, will support firms follow?

12:01 am U.S. ET | May 5, 2014
Some of Toyota's closest suppliers and support companies are asking the same question thousands of the automaker's employees will ask over the next two years....
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Auto advertising execs reveal what's in their garages

10:36 am U.S. ET | April 30, 2014
Ad agency executives spend hundreds of millions of dollars of their automotive clients' money trying to get consumers to buy specific cars/trucks. But what do these creative directors and account directors actually drive to work themselves?...
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Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The pitch is part of a routine process that Volkswagen's luxury brand initiates every few years, industry executives said....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors....
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Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."...
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Chevy distances itself from viral dying-dog spot

3:52 pm U.S. ET | March 10, 2014
Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized. But the spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, said spokeswoman Cristi Vazquez....
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MIKE COLIAS

Why Cadillac's marketing boss has mixed feelings about 'Poolside' ad

10:22 am U.S. ET | March 6, 2014
Cadillac's “Poolside” commercial, featuring a middle-aged rich guy bragging about America's work-hard ethos, has generated mixed sentiments -- for Cadillac's own marketing chief....
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Ford splits with longtime TV pitchman Mike Rowe

7:33 am U.S. ET | Feb. 20, 2014
Ford and longtime pitchman Mike Rowe, host of "Dirty Jobs," have made a clean break. Ford spokesman Chris Preuss said the Detroit automaker has parted ways with the TV personality and host of the Discovery Channel's now cancelled show....
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Fiat casts Sean Combs in desert spot highlighting 500L

10:00 am U.S. ET | Feb. 12, 2014
Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar....
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The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation....
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Marketing movement

12:01 am U.S. ET | Feb. 10, 2014
A quick scan of changes in automotive marketing....
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2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets....
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Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?...
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Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine....
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Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year....
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Honda tweaks national Civic ad that spotlighted Detroit's 'pain'

4:29 pm U.S. ET | Jan. 25, 2014
Honda has tweaked a national commercial for the Civic compact after the original spot caused an uproar in Detroit for featuring images of protesters outside of a federal court in the bankrupt city....
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Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan....
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Nissan, ad agency settle with FTC over faked pickup commercial

2:21 pm U.S. ET | Jan. 23, 2014
Nissan North America and its advertising agency, TBWA Worldwide, have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup truck's hill-climbing prowess....
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Auto marketing vet Deborah Wahl to join McDonald's

1:39 pm U.S. ET | Jan. 23, 2014
Deborah Wahl, the former Toyota marketing executive who jumped to Chrysler before leaving the industry in 2008, has been named the chief marketing officer for McDonald’s Corp....
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Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review....
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Q&A: VW's new marketing chief will 'carry the torch' of cute ads

12:57 pm U.S. ET | Jan. 12, 2014
Vinay Shahani, the new vice president of marketing at Volkswagen of America, plans to stay the course. This month, in his first interview since he joined VW in November, Shahani told Automotive News that he does not intend to change VW's motto or its marketing style....
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Fowlerville Ford settled FTC complaint rather than pay 'prohibitive' court fees

12:36 pm U.S. ET | Jan. 10, 2014
Fowlerville Ford today said it agreed to a settlement with the Federal Trade Commission over allegedly deceptive ads because “the cost of appealing” the FTC's conclusions “would have been prohibitive.”...
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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