Advertising agencies

Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”...
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Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015

Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover....
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GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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GUEST BLOG

BLOG: Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015

Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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