Survey and studies
As it turns out, in-store is on par with onlineMon, 23, May 2016
Consultants have warned dealerships that customers' in-store experience has to match the online one and that too often, they don't. A new survey shows that, in fact, they do.
Hyundai rolls out new system to track customer satisfactionMon, 16, May 2016
To get a better grip on service satisfaction, Hyundai is rolling out a new, three-prong approach that includes a brief review, a streamlined survey and a customer retention survey.
Recall repairs take tool on customer satisfaction, study findsMon, 16, May 2016
Dealerships are struggling to pacify record numbers of customers coming in for recall work. The latest Customer Satisfaction Index Study from J.D. Power and Associates recorded the first decline in recall-work service-customer satisfaction in six years. Recall customers also were less satisfied than other customers.
Survey system gives Hyundai dealers instant reports from service customersMon, 16, May 2016
If a dealership customer is ticked off, Kevin Reilly, owner of Alexandria Hyundai in Virginia, wants to know ASAP. That's why he gets instant reports on his cell phone about every review posted by one of his service customers.