Joel Ewanick

THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014
If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled....
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Man U players leave free 'Vettes, Camaros parked

12:01 am U.S. ET | Nov. 10, 2014
Chevrolet's blockbuster $559 million sponsorship agreement in 2012 with British soccer club Manchester United ultimately drew a red card for General Motors marketing czar Joel Ewanick. Now it seems that one of the main perks for Man U -- a fleet of 15 free Corvettes and Camaros for the team's stars to drive -- has been left to warm the bench....
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Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?...
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Ewanick's Calif. startup wins $27.6M grant for hydrogen filling stations

5:28 pm U.S. ET | May 1, 2014
A California startup headed by former Hyundai and GM marketing executive Joel Ewanick plans to install 19 hydrogen fuel filling stations for fuel cell vehicles starting next year in California....
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Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match....
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MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014
Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?...
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Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account....
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Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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