Joel Ewanick

THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014

If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled....
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Man U players leave free 'Vettes, Camaros parked

12:01 am U.S. ET | Nov. 10, 2014

Chevrolet's blockbuster $559 million sponsorship agreement in 2012 with British soccer club Manchester United ultimately drew a red card for General Motors marketing czar Joel Ewanick. Now it seems that one of the main perks for Man U -- a fleet of 15 free Corvettes and Camaros for the team's stars to drive -- has been left to warm the bench....
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Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014

Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?...
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014

General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Special Video Report
Nissan's Munoz: 'You Grow or You Go'

Nissan's Munoz: 'You Grow or You Go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017.
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