Joel Ewanick

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?...
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Ewanick's Calif. startup wins $27.6M grant for hydrogen filling stations

5:28 pm U.S. ET | May 1, 2014
A California startup headed by former Hyundai and GM marketing executive Joel Ewanick plans to install 19 hydrogen fuel filling stations for fuel cell vehicles starting next year in California....
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Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match....
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MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014
Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?...
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Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account....
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Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks....
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Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
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