Joel Ewanick

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?...
Read More »

 

Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
Read More »

 

Ewanick's Calif. startup wins $27.6M grant for hydrogen filling stations

5:28 pm U.S. ET | May 1, 2014
A California startup headed by former Hyundai and GM marketing executive Joel Ewanick plans to install 19 hydrogen fuel filling stations for fuel cell vehicles starting next year in California....
Read More »

 

Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match....
Read More »

 

MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014
Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?...
Read More »

 

Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account....
Read More »

 

Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks....
Read More »

 

Ewanick kicks back: Partnership with soccer club was a 'no-brainer'

12:01 am U.S. ET | Oct. 21, 2013
Ex-General Motors marketing chief Joel Ewanick says the Chevrolet-Manchester United sponsorship deal he signed last year was a "no-brainer."...
Read More »

 

Ex-GM marketing boss Ewanick: Chevrolet-Manchester deal was a 'no-brainer'

Oct. 17, 2013 06:01 CET
Former General Motors global marketing chief Joel Ewanick said signing the Chevrolet-Manchester United sponsorship deal that ultimately led to his ouster last year was a "no-brainer."...
Read More »

 

Ex-GM marketing boss Ewanick: Chevy-Manchester deal was a 'no-brainer'

12:10 pm U.S. ET | Oct. 16, 2013
Former General Motors global marketing chief Joel Ewanick said signing the Chevrolet-Manchester United sponsorship deal that ultimately led to his ouster last year was a "no-brainer."...
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, Ray and Rik Fregia are seeing sales boom after million-dollar overhauls at their three stores. Mon., September 15
» Watch the Video
     
News by Brand


Rocket Fuel