Joel Ewanick

Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.... Read More »

 

MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014
Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?... Read More »

 

Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account.... Read More »

 

Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks.... Read More »

 

Ewanick kicks back: Partnership with soccer club was a 'no-brainer'

12:01 am U.S. ET | Oct. 21, 2013
Ex-General Motors marketing chief Joel Ewanick says the Chevrolet-Manchester United sponsorship deal he signed last year was a "no-brainer."... Read More »

 

Ex-GM marketing boss Ewanick: Chevrolet-Manchester deal was a 'no-brainer'

Oct. 17, 2013 06:01 CET
Former General Motors global marketing chief Joel Ewanick said signing the Chevrolet-Manchester United sponsorship deal that ultimately led to his ouster last year was a "no-brainer."... Read More »

 

Ex-GM marketing boss Ewanick: Chevy-Manchester deal was a 'no-brainer'

12:10 pm U.S. ET | Oct. 16, 2013
Former General Motors global marketing chief Joel Ewanick said signing the Chevrolet-Manchester United sponsorship deal that ultimately led to his ouster last year was a "no-brainer."... Read More »

 

NICK BUNKLEY

Why Chevy execs are suddenly watching 'Mad Men'

2:19 pm U.S. ET | May 7, 2013
One of Joel Ewanick's big moves in his brief reign as chief marketing officer of General Motors was to combine two rival ad agencies and give them the Chevrolet account, ousting Campbell Ewald after decades of experience. It turns out that Don Draper had that exact same idea in 1968.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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