Joel Ewanick

THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014

If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled....
Read More »

Man U players leave free 'Vettes, Camaros parked

12:01 am U.S. ET | Nov. 10, 2014

Chevrolet's blockbuster $559 million sponsorship agreement in 2012 with British soccer club Manchester United ultimately drew a red card for General Motors marketing czar Joel Ewanick. Now it seems that one of the main perks for Man U -- a fleet of 15 free Corvettes and Camaros for the team's stars to drive -- has been left to warm the bench....
Read More »

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014

Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?...
Read More »

Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014

General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
Read More »

Ewanick's Calif. startup wins $27.6M grant for hydrogen filling stations

5:28 pm U.S. ET | May 1, 2014

A California startup headed by former Hyundai and GM marketing executive Joel Ewanick plans to install 19 hydrogen fuel filling stations for fuel cell vehicles starting next year in California....
Read More »

Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014

With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match....
Read More »

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
News by Brand