How Toyota used Nascar to sway loyal American car buyers

1:45 pm U.S. ET | Nov. 25, 2015

For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Two out of three now say they’d consider buying a Toyota, roughly on par with the sport’s domestic sponsors like Ford and GM....
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Ford ad agency names NASCAR exec as COO

12:43 pm U.S. ET | June 16, 2015

Ford's ad agency, Global Team Ford, has named Kim Brink as its new COO. Brink had been NASCAR's senior vice president of marketing....
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White House rolls out tire safety, efficiency program with NASCAR

3:40 pm U.S. ET | Dec. 10, 2014

The White House rolled out a new program aimed at getting American consumers to buy tires that will enable cars to get better mileage and take better care of them to cut down on tire-related crashes....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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