Dodge considers return to NASCARMon, 05, Dec 2016
Dodge wants to get back into NASCAR, Fiat Chrysler CEO Sergio Marchionne said on Sunday. "Yes I'd love to," he said. "I talked to Jim France (executive vice-president of NASCAR) about this just last night."
The power of Roger PenskeSun, 14, Feb 2016
Racing success fuels legendary industry titan PenskeMon, 15, Feb 2016
If Roger Penske put all his titles and all his companies on a business card, he'd need one that folds like an accordion -- as if running one of the most successful teams in the history of professional sports weren't enough.
How Toyota used Nascar to sway loyal American car buyersWed, 25, Nov 2015
For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Two out of three now say they’d consider buying a Toyota, roughly on par with the sport’s domestic sponsors like Ford and GM.