12:01 am U.S. ET | Sept. 16, 2013 In business, ignoring disgruntled customers is never good policy. In the age of social media, it's pure folly.... Read More »
LETTER TO THE EDITOR
12:01 am U.S. ET | July 15, 2013 To the Editor:
I want to address a June 17 story suggesting that consumers are more willing to part with personally identifiable information ("Dealers reap more Internet leads").
Based on the data on our site and what we're hearing from consumers, I have to respectfully disagree.
More shoppers are using mobile devices during the purchase process and in ways that differ from activity on a desktop computer.... Read More »
12:01 am U.S. ET | Feb. 18, 2013 Chevrolet dealer Todd Caputo is happy to use Cars.com, the online lead generator, to help him sell cars. But he was upset after discovering that some customers who had looked at his vehicle inventory on Cars.com and had taken time to fill out credit applications had been channeled to other dealers.... Read More »
7:26 pm U.S. ET | Feb. 9, 2013 Dealers received a warm welcome at the Cars.com reception at the House of Blues Orlando. Cars.com President Mitch Golub, left, and Senior Vice President of Sales Alex Vetter, right, are shown with Hyundai of St. Augustine's Andrew DiFeo, second from left, and Joe DiFeo. Andrew DiFeo is general manager and Joe DiFeo is dealer partner of the St. Augustine, Fla., store.... Read More »
4:31 pm U.S. ET | Feb. 8, 2013 AutoTrader, Edmunds, Cars.com and other online shopping sites are rolling out products to get dealers noticed by car shoppers. Now, if they could only get more credit from dealers for their efforts. A study funded by AutoTrader found that Internet sites tend to play a bigger role in the way car buyers end up at a specific dealership than dealers give them credit for.... Read More »
3:56 pm U.S. ET | Jan. 21, 2013 Cars.com will return to the Super Bowl next month with a commercial touting how the vehicle shopping Web site takes the drama out of car buying. In a statement, Cars.com says the commercial will be the first of a new ad campaign -- dubbed "Why Drama" -- that the company says will air beyond the 2013 calendar year. The spot will mark the Web site's sixth straight year as a Super Bowl advertiser.... Read More »
12:01 am U.S. ET | Dec. 17, 2012 Two big digital auto-shopping sites, AutoTrader.com and Cars.com, are trying to use Big Data to puncture Google's reputation as the premier online advertising source for dealers. But they'll need lots of luck and some very persuasive arguments to wrestle that 800-pound gorilla to the ground David Barkholz is a reporter for Automotive News.... Read More »
12:01 am U.S. ET | Dec. 10, 2012 West-Herr Automotive Group of Blasdell, N.Y., believes vehicle history reports sell used vehicles. It chooses Carfax Inc. reports -- even though its used-car director, Jack Anderson, says they are overpriced. By making itself the brand consumers know, Carfax has become the dominant player in used-vehicle history reports. Exclusivity deals with third-party classified sites, such as Cars.com and AutoTrader.... Read More »