Cars.comINFORMATION TECHNOLOGY Diverted leads distress dealer 12:01 am U.S. ET | Feb. 18, 2013  Chevrolet dealer Todd Caputo is happy to use Cars.com, the online lead generator, to help him sell cars. But he was upset after discovering that some customers who had looked at his vehicle inventory on Cars.com and had taken time to fill out credit applications had been channeled to other dealers.... Read More »
Good times 7:26 pm U.S. ET | Feb. 9, 2013  Dealers received a warm welcome at the Cars.com reception at the House of Blues Orlando. Cars.com President Mitch Golub, left, and Senior Vice President of Sales Alex Vetter, right, are shown with Hyundai of St. Augustine's Andrew DiFeo, second from left, and Joe DiFeo. Andrew DiFeo is general manager and Joe DiFeo is dealer partner of the St. Augustine, Fla., store.... Read More »
Shopping sites to dealers: Show us some love 4:31 pm U.S. ET | Feb. 8, 2013  AutoTrader, Edmunds, Cars.com and other online shopping sites are rolling out products to get dealers noticed by car shoppers. Now, if they could only get more credit from dealers for their efforts. A study funded by AutoTrader found that Internet sites tend to play a bigger role in the way car buyers end up at a specific dealership than dealers give them credit for.... Read More »
Cars.com to open 'Why Drama' campaign with Super Bowl spot 3:56 pm U.S. ET | Jan. 21, 2013  Cars.com will return to the Super Bowl next month with a commercial touting how the vehicle shopping Web site takes the drama out of car buying. In a statement, Cars.com says the commercial will be the first of a new ad campaign -- dubbed "Why Drama" -- that the company says will air beyond the 2013 calendar year. The spot will mark the Web site's sixth straight year as a Super Bowl advertiser.... Read More »
DAVID BARKHOLZ Car-shopping site execs take aim at Google 12:01 am U.S. ET | Dec. 17, 2012  Two big digital auto-shopping sites, AutoTrader.com and Cars.com, are trying to use Big Data to puncture Google's reputation as the premier online advertising source for dealers. But they'll need lots of luck and some very persuasive arguments to wrestle that 800-pound gorilla to the ground David Barkholz is a reporter for Automotive News.... Read More »
How Carfax locks up car history 12:01 am U.S. ET | Dec. 10, 2012 West-Herr Automotive Group of Blasdell, N.Y., believes vehicle history reports sell used vehicles. It chooses Carfax Inc. reports -- even though its used-car director, Jack Anderson, says they are overpriced. By making itself the brand consumers know, Carfax has become the dominant player in used-vehicle history reports. Exclusivity deals with third-party classified sites, such as Cars.com and AutoTrader.... Read More »
Online dealer reviews drive showroom traffic 12:01 am U.S. ET | Nov. 12, 2012  Reviews have become an integral part of dealership online marketing because Internet shoppers are more likely to visit a store if they see good reviews. That has created an opportunity for some companies, such as Chicago-based Cars.com, to jump into a mix dominated by search giant Google and third-party review sites such as dealerrater.com and Yelp.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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