Peter Schreyer

Refining the Hyundai-Kia brand plan

12:01 am U.S. ET | April 8, 2013
Only two months into his new job as the first joint global design chief of Hyundai and Kia, Peter Schreyer is guarded about his burgeoning makeover plans. But this much, he says, is clear: The sibling brands need more distinct identities.... Read More »

 

RYAN BEENE

Kia's challenge: Keep the heart in the Soul

12:01 am U.S. ET | March 26, 2013
It's an age-old problem: how not to screw up a smash hit when you design the successor. Thus close attention will be paid to the second-generation Kia Soul at the New York auto show this week.... Read More »

 

FINAL ASSEMBLY

Kia's challenge: Keep the heart in the Soul

12:01 am U.S. ET | March 25, 2013
It's an age-old problem: how not to screw up a smash hit when you design the successor. Thus close attention will be paid to the second-generation Kia Soul at the New York auto show this week.... Read More »

 

CHICAGO AUTO SHOW

Kia: 7-seater 'would fit very nicely' (and might look like this)

12:01 am U.S. ET | Feb. 11, 2013
The Kia Cross GT concept shows what a Kia seven-seater might look like. And it offers a glimpse of the brand's new design direction.... Read More »

 

Schreyer will head Hyundai group design

Jan. 13, 2013 09:58 CET
Peter Schreyer will oversee Kia and Hyundai's designs as the automaker seeks to outdo rivals such as Volkswagen.... Read More »

 

Schreyer to take charge of Hyundai group design

3:58 am U.S. ET | Jan. 13, 2013
German designer Peter Schreyer, the creative brain behind the Audi TT, will oversee both Kia and Hyundai's designs as the automaker seeks to outdo rivals such as Volkswagen. Schreyer will assume the newly created role to lead design efforts at both Hyundai and Kia, Hyundai said Sunday. The design operations of the two carmakers had been run by separate design chiefs.... Read More »

 

NUTS & BOLTS

Ex-Audi designer Schreyer is a Kia president without the pressure

Jan. 7, 2013 06:01 CET
It has yet to be shown that star designers can be transformed into heads of big car company divisions. So when designer Peter Schreyer was named president of Kia Motors over the holidays, we wondered about the wisdom of the move.... Read More »

 

FINAL ASSEMBLY

Schreyer is a president without the pressure

12:01 am U.S. ET | Jan. 7, 2013
It has yet to be shown that star designers can be transformed into heads of big car company divisions. So when German designer Peter Schreyer was named president of Kia Motors over the holidays, we wondered about the wisdom of the move.... Read More »

 

Kia Motors promotes chief designer Schreyer

12:01 am U.S. ET | Dec. 31, 2012
Kia Motors Corp. has promoted chief designer Peter Schreyer to the role of president, the first foreigner to attain the position at the company, as the South Korean automaker seeks to elevate its global profile.... Read More »

 

Kia appoints ex-Audi designer Schreyer first non-Korean president

4:34 am U.S. ET | Dec. 28, 2012
Kia promoted its chief designer Peter Schreyer to the role of president, the first foreigner to attain the position at the company, as the South Korean automaker seeks to elevate its global profile. The appointment makes Frankfurt-based Schreyer, who remains chief design officer, one of three presidents at the company.... Read More »

 

MG aims to copy Kia to rise again in Europe

Nov. 22, 2012 13:00 CET
Despite numerous stumbles, Chinese-owned British brand MG Motor aims to match Kia's quick rise in Europe by also focusing on design. “In terms of product and competitiveness I'd say we're not very far away [from Kia] already,” MG vice director of design Martin Uhlarik said. “In five years we'll be well on our way.”... Read More »

 

FROM THE CURRENT ANE PRINT ISSUE

Are Korean automakers winning the right way in Europe?

Nov. 14, 2012 06:01 CET
While struggling European carmakers reduce production and consider plant closures, Hyundai and affiliate Kia are reporting record sales. The Korean brands attribute buoyant sales to their lean organizations and modestly priced, desirable new cars. Others disagree.... Read More »

 

2012 PARIS AUTO SHOW

Kia hopes fresh design will boost appeal of Carens minivan

Sept. 19, 2012 14:29 CET
Kia aims to attract a new group of consumers when it launches the new Carens medium minivan in Europe early next year. The company today released pictures of the third-generation Carens, which will debut at the Paris auto show on September 27.... Read More »