AutoTrader

HANNAH LUTZ

BLOG: Efficiency, compliance still trump shorter visits to F&I office

12:30 pm U.S. ET | Jan. 20, 2016

Speed in the F&I office, while a priority, may not be dealerships' No. 1 goal anymore....
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Cox hires new ad agency for Autotrader, Kelley Blue Book

10:07 am U.S. ET | Dec. 21, 2015

Cox Automotive has appointed Zambezi as the lead brand strategy and creative agency for its Autotrader and Kelley Blue Book brands following a competitive review....
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Autotrader inflated vehicle views, New York dealership group's lawsuit says

2:00 pm U.S. ET | Oct. 15, 2015

A New York City dealership group is suing Autotrader in federal court for at least $1.5 million, alleging the online vehicle-shopping site double-counted the number of shoppers viewing its car listings over five years and hid the issue to retain the subscription....
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Cox merges AutoTrader.com and KBB

12:01 am U.S. ET | Sept. 14, 2015

Cox Automotive merged AutoTrader.com and KBB into single company with a single leadership structure, but it will keep the well-known brands separate and distinct. Jared Rowe, former head of AutoTrader.com was named president of the newly minted Cox Automotive Media division....
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Cox working way toward broader role in auto retail

12:01 am U.S. ET | Aug. 24, 2015

Cox Automotive, parent of Autotrader.com, Kelley Blue Book and other well-known brands, wants to cross-pollinate its units' tools. In doing so, Cox, along with other so-called third-party vendors, is seeking to navigate its way to a larger role in auto retailing. But missteps in doing so can easily alienate those vendors' dealer partners, as Cox discovered recently....
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AutoTrader is changing name, brand identity

12:01 am U.S. ET | March 15, 2015

AutoTrader is changing its name and logo as part of operational moves aimed at rebranding itself as a broad-line digital marketing company, rather than primarily a vehicle inventory listing site....
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