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Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.
The Autotrader shopping site is changing so that it can shepherd consumers through much of a deal online and save them time when they connect with dealers.
Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.
Shopping site Autotrader launched a tie-in campaign with the animated Disney-Pixar film "Cars 3." The 30-second ad highlights Autotrader's search tool.
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