Cobalt Group

Shoppers' search priority? Color, not price

12:01 am U.S. ET | March 24, 2014
Car dealers commonly believe that shoppers on their Web sites first look for vehicles based on price. Wrong, says research by Cobalt, a major provider of dealer Web sites and other digital services. Shoppers first search by color, Cobalt says....
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Ryan Hunter-Reay races to Indy 500 winner’s circle

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