Cobalt Group

Shoppers' search priority? Color, not price

12:01 am U.S. ET | March 24, 2014
Car dealers commonly believe that shoppers on their Web sites first look for vehicles based on price. Wrong, says research by Cobalt, a major provider of dealer Web sites and other digital services. Shoppers first search by color, Cobalt says....
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Edmunds guarantees lease prices

7:01 pm U.S. ET | Jan. 25, 2014
Dealers offering vehicles on Edmunds.com can now offer guaranteed lease prices to shoppers in addition to guaranteed purchase prices. A year ago, Edmunds.com, which attracts about 22 million unique visitors per month, launched its Price Promise. It allows subscribing dealers to provide guaranteed prices on a vehicle backed by a certificate that the shoppers can download and bring to the dealership....
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