Nissan seeks sequel to 'Rogue One' campaignSat, 21, Jan 2017
Automakers reset product plans for new crossover, SUV waveTue, 10, Jan 2017
Nissan feeds Rogue demand with smaller SportMon, 09, Jan 2017
Nissan will offer a smaller version of the popular Rogue crossover -- dubbed the Rogue Sport -- in a bid to capture shoppers now considering compact sedans. The Sport is a Nissan Qashqai imported from Japan, and 12 inches shorter than the U.S.-market Rogue.
Nissan dealers feel the force of Rogue campaignThu, 29, Dec 2016
Some dealers say Nissan's marketing strategy aimed at Star Wars fans is building brand awareness and enthusiasm around Nissan and the Rogue, though they suspect it may be the popularity of the Rogue crossover alone driving actual sales.
Nissan ad capitalizes on Star Wars with Rogue tie-inThu, 27, Oct 2016
Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
Nissan plans Rogue limited edition for Star Wars promotionFri, 30, Sep 2016
Big auto shows forced to share the spotlightMon, 26, Sep 2016
With global debuts, Nissan makes the most of MiamiMon, 26, Sep 2016
Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. Nissan is among the leading brands for Hispanic consumers, with a market share around 12 percent among that demographic, according to IHS. The Rogue is one of Nissan's top sellers to Hispanics and in the U.S. overall.