Amid sales push, RAV4 goes in a more rugged directionSun, 12, Feb 2017
Toyota adds rugged, sport trims to 2018 RAV4, Tundra, SequoiaThu, 09, Feb 2017
Toyota, aiming for a bigger slice of a robust light-truck market, is targeting outdoor and performance enthusiasts with new trims for the Tundra full-size pickup, Sequoia large SUV, and RAV4 crossover.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
Toyota, military family battle over repairsSun, 28, Aug 2016
Small crossovers, tight raceMon, 15, Aug 2016
Each month there are a handful of model vs. model races we watch closely when U.S. sales numbers are reported - Camry vs. Accord; Corolla vs. Civic; 3 series vs. C class; F- eries vs. Silverado. The usual. But the segment providing the most entertainment these days is the compact crossover class.
IIHS may broaden small-overlap ratingThu, 23, Jun 2016
The Insurance Institute for Highway Safety said it may add passenger-side evaluations to its influential crashworthiness ratings program after it found that several small crossovers showed disparities in driver- and passenger-side protection in the group's tough small-overlap crash test.
Toyota's climbable billboard creates buzz for RAV4 HybridMon, 11, Apr 2016
Possible Toyota RAV4 seat defect found after fatal crash, Canada saysFri, 19, Feb 2016
Canada's transport ministry said it had found a potential seat-related defect in one of Toyota's popular models after a fatal crash that led to a global recall of nearly 3 million vehicles by the world's top-selling automaker.
Toyota recalls more than 1 million RAV4s in U.S. to fix seat beltsWed, 17, Feb 2016
Crossovers' reign holds, but king loses gripMon, 15, Feb 2016
Toyota targets big leap in U.S. sales for RAV4Mon, 07, Dec 2015
The freshened 2014 Toyota RAV4 offers updates -- including a hybrid variant and a sport-tuned SE trim -- that Toyota hopes will help lift the compact crossover's annual U.S. sales to 400,000 within three years. That's a healthy jump from the 300,000 sales expected in 2015, itself a record for the nameplate.
Just arrived: 2016 Toyota RAV4 HybridMon, 07, Dec 2015
Toyota helped create the compact crossover segment when it introduced the original RAV4 in 1996. Twenty years and 2.5 million U.S. sales later, it has given the 2016 version substantial changes for its midcycle freshening. Highlights on all 2016 RAV4s include a revamped exterior, a plusher and more comfortable interior, better handling and a more refined presence overall.