Television

EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015
TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Jay Leno signs deal to host new car series for CNBC

11:25 am U.S. ET | Oct. 15, 2014
Comedian Jay Leno, who was the host of NBC's "Tonight Show" for more than 20 years, will return to television next year to host a new series about cars, the cable network CNBC said today....
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GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014
The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Tesla's Musk to portray himself on 'The Simpsons'

10:26 am U.S. ET | July 29, 2014
Tesla Motors CEO Elon Musk will be providing the voice for himself in an episode in the 26th season of “The Simpsons,” the show's executive producer, Al Jean, said at a recent Comic-Con panel....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Lexus aims to arouse interest in F line

12:01 am U.S. ET | May 10, 2014
Tires chirp. A couple writhes in the rain. A man enters a hotel with an attractive woman on each arm. This is not your uncle’s Lexus ad....
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YOU'RE WHO??!!??

Larry Miller Group CEO dons fake beard, joins Utah Jazz Dunk Team for 'Undercover Boss'

12:01 am U.S. ET | March 10, 2014
The good-natured guy with the fake beard and prosthetic beer belly hidden under his shirt was a bit slow selling the fries in the concession stand. But Jazz boss Greg Miller, CEO of Larry H. Miller Group of Cos., didn't have to worry about landing a job....
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Lexus' interactive channel lures buyers

12:01 am U.S. ET | March 3, 2014
Lexus is offering a new interactive channel through Comcast -- a first in any industry -- that it hopes will entice luxury buyers while providing a new look at the brand....
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