Television

GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014
The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Tesla's Musk to portray himself on 'The Simpsons'

10:26 am U.S. ET | July 29, 2014
Tesla Motors CEO Elon Musk will be providing the voice for himself in an episode in the 26th season of “The Simpsons,” the show's executive producer, Al Jean, said at a recent Comic-Con panel....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Lexus aims to arouse interest in F line

12:01 am U.S. ET | May 10, 2014
Tires chirp. A couple writhes in the rain. A man enters a hotel with an attractive woman on each arm. This is not your uncle’s Lexus ad....
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YOU'RE WHO??!!??

Larry Miller Group CEO dons fake beard, joins Utah Jazz Dunk Team for 'Undercover Boss'

12:01 am U.S. ET | March 10, 2014
The good-natured guy with the fake beard and prosthetic beer belly hidden under his shirt was a bit slow selling the fries in the concession stand. But Jazz boss Greg Miller, CEO of Larry H. Miller Group of Cos., didn't have to worry about landing a job....
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Lexus' interactive channel lures buyers

12:01 am U.S. ET | March 3, 2014
Lexus is offering a new interactive channel through Comcast -- a first in any industry -- that it hopes will entice luxury buyers while providing a new look at the brand....
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HANS GREIMEL

No car? No problem for Lexus ad spot

11:47 am U.S. ET | Dec. 12, 2013
It's not quite the "Rocks and Trees" show-no-car advertising campaign that Infiniti used, controversially, to launch itself in the United States in 1989. But Lexus' new "Swarm" TV spot comes close....
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DAVID BARKHOLZ

Why a digital media expert still believes in TV advertising

11:04 am U.S. ET | Oct. 17, 2013
It was a little odd listening to digital marketing consultant Larry Bruce tell assembled dealers in Las Vegas to resist chopping their television advertising budgets....
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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, Ray and Rik Fregia are seeing sales boom after million-dollar overhauls at their three stores. Mon., September 15
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