Television

JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
Read More »

 

Lexus aims to arouse interest in F line

12:01 am U.S. ET | May 10, 2014
Tires chirp. A couple writhes in the rain. A man enters a hotel with an attractive woman on each arm. This is not your uncle’s Lexus ad....
Read More »

 

YOU'RE WHO??!!??

Larry Miller Group CEO dons fake beard, joins Utah Jazz Dunk Team for 'Undercover Boss'

12:01 am U.S. ET | March 10, 2014
The good-natured guy with the fake beard and prosthetic beer belly hidden under his shirt was a bit slow selling the fries in the concession stand. But Jazz boss Greg Miller, CEO of Larry H. Miller Group of Cos., didn't have to worry about landing a job....
Read More »

 

Lexus' interactive channel lures buyers

12:01 am U.S. ET | March 3, 2014
Lexus is offering a new interactive channel through Comcast -- a first in any industry -- that it hopes will entice luxury buyers while providing a new look at the brand....
Read More »

 

HANS GREIMEL

No car? No problem for Lexus ad spot

11:47 am U.S. ET | Dec. 12, 2013
It's not quite the "Rocks and Trees" show-no-car advertising campaign that Infiniti used, controversially, to launch itself in the United States in 1989. But Lexus' new "Swarm" TV spot comes close....
Read More »

 

DAVID BARKHOLZ

Why a digital media expert still believes in TV advertising

11:04 am U.S. ET | Oct. 17, 2013
It was a little odd listening to digital marketing consultant Larry Bruce tell assembled dealers in Las Vegas to resist chopping their television advertising budgets....
Read More »

 

Q&A: TASSOS PANAS, VICE PRESIDENT OF MARKETING, VOLVO CARS OF NORTH AMERICA

Volvo: The 'safe' brand decides to take some risks

12:01 am U.S. ET | Sept. 16, 2013
Safety-obsessed Volvo is going out on a limb with some sassy new marketing that pokes fun at its German competitors....
Read More »

 

Kia's hamsters are back, jamming to Lady Gaga

9:19 am U.S. ET | Aug. 24, 2013
The Kia hamsters are back -- with a new slimmed-down look to promote the 2014 Soul. Called "Totally Transformed," the latest iteration of the Korean automaker's ad campaign is underpinned by a new spot that aired during the MTV Video Music Awards on Sunday....
Read More »

 

Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
» Watch the Video
     
News by Brand


Rocket Fuel