Television

VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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Amazon hires ex-Top Gear presenter Clarkson for TV series

11:02 am U.S. ET | July 30, 2015

Jeremy Clarkson, the TV presenter who was ousted as host of “Top Gear” this year, will front a new show on Amazon.com in 2016, underscoring the online retailer's drive to push its streaming service with big-ticket names....
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New 'Top Gear' host named

7:36 am U.S. ET | June 17, 2015

Television and radio presenter Chris Evans is to become the new host of Britain's globally popular “Top Gear” TV show, replacing Jeremy Clarkson, who was dropped by the BBC in March after he attacked a producer....
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NORA NAUGHTON

BLOG: Celebrating David Letterman's top 10 automotive moments

12:01 am U.S. ET | May 18, 2015

David Letterman, whose final “Late Show” airs Wednesday night, is quite a car buff, keeping his collection hidden away, a CBS spokesman says. Here's a look at his top 10 automotive moments....
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New Chevy ads elevate 'focus groups'

12:01 am U.S. ET | March 30, 2015

Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup. Chevy will launch the "Real People, Not Actors" campaign in a series of media buys and dealer briefings planned across the country....
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'Top Gear' host Jeremy Clarkson fired by BBC

1:19 pm U.S. ET | March 25, 2015

The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with strongly worded views, after finding he had physically attacked a producer....
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Jaguar Land Rover starts China recall of Evoque after TV report on quality issues

March 20, 2015 11:59 CET

Jaguar Land Rover has started to recall Range Rover Evoque SUVs in China four days after a report on state-run television said the company didn't handle quality problems properly....
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VW, Mercedes, JLR, Nissan targeted by China TV show

March 16, 2015 11:43 CET

Volkswagen, Mercedes and Nissan said they are probing allegations aired by Chinese state TV that they oversold repairs and spare parts to drivers. Media criticism can dent reputations and drag on sales in the world's biggest auto market....
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Fans demand BBC reinstate 'Top Gear' host Clarkson

1:34 pm U.S. ET | March 11, 2015

Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer....
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BBC suspends 'Top Gear' host Jeremy Clarkson after fracas

1:36 pm U.S. ET | March 10, 2015

Britain's BBC said today it suspended Jeremy Clarkson, the host of the globally popular "Top Gear" show, after he was involved in a fracas with one of the broadcaster's producers....
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JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015

TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Jay Leno signs deal to host new car series for CNBC

11:25 am U.S. ET | Oct. 15, 2014

Comedian Jay Leno, who was the host of NBC's "Tonight Show" for more than 20 years, will return to television next year to host a new series about cars, the cable network CNBC said today....
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GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014

The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014

The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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