Honda's multiplatform partnership with Fox's 'Star' to feature Honda StageFri, 03, Mar 2017
How thrifty Mitsubishi punches its ticket to big gamesSun, 12, Feb 2017
Mitsubishi doesn't have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia can, nor plaster its name on a halftime show, like Toyota. But like any scrappy competitor, it's always looking for ways to get into the game.
Toyota replaces Nissan as auto sponsor of 'The Voice'Tue, 20, Sep 2016
Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."
'Top Gear' returns with new lineupThu, 26, May 2016
Forget Internet marketing, many dealers still prefer traditional mediaMon, 22, Feb 2016
Mercedes debuts Super Bowl ad on 'Ellen' showMon, 26, Jan 2015
VW diesel ad campaign gets sassyFri, 31, Jul 2015
Amazon hires ex-Top Gear presenter Clarkson for TV seriesThu, 30, Jul 2015
Jeremy Clarkson, the TV presenter who was ousted as host of “Top Gear” this year, will front a new show on Amazon.com in 2016, underscoring the online retailer's drive to push its streaming service with big-ticket names.
New 'Top Gear' host namedWed, 17, Jun 2015
Television and radio presenter Chris Evans is to become the new host of Britain's globally popular “Top Gear” TV show, replacing Jeremy Clarkson, who was dropped by the BBC in March after he attacked a producer.
New Chevy ads elevate 'focus groups'Mon, 30, Mar 2015
Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup. Chevy will launch the "Real People, Not Actors" campaign in a series of media buys and dealer briefings planned across the country.
'Top Gear' host Jeremy Clarkson fired by BBCWed, 25, Mar 2015
The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with strongly worded views, after finding he had physically attacked a producer.
Fans demand BBC reinstate 'Top Gear' host ClarksonWed, 11, Mar 2015
Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer.