Television

YOU'RE WHO??!!??

Larry Miller Group CEO dons fake beard, joins Utah Jazz Dunk Team for 'Undercover Boss'

12:01 am U.S. ET | March 10, 2014
The good-natured guy with the fake beard and prosthetic beer belly hidden under his shirt was a bit slow selling the fries in the concession stand. But Jazz boss Greg Miller, CEO of Larry H. Miller Group of Cos., didn't have to worry about landing a job.... Read More »

 

Lexus' interactive channel lures buyers

12:01 am U.S. ET | March 3, 2014
Lexus is offering a new interactive channel through Comcast -- a first in any industry -- that it hopes will entice luxury buyers while providing a new look at the brand.... Read More »

 

HANS GREIMEL

No car? No problem for Lexus ad spot

11:47 am U.S. ET | Dec. 12, 2013
It's not quite the "Rocks and Trees" show-no-car advertising campaign that Infiniti used, controversially, to launch itself in the United States in 1989. But Lexus' new "Swarm" TV spot comes close.... Read More »

 

DAVID BARKHOLZ

Why a digital media expert still believes in TV advertising

11:04 am U.S. ET | Oct. 17, 2013
It was a little odd listening to digital marketing consultant Larry Bruce tell assembled dealers in Las Vegas to resist chopping their television advertising budgets.... Read More »

 

Q&A: TASSOS PANAS, VICE PRESIDENT OF MARKETING, VOLVO CARS OF NORTH AMERICA

Volvo: The 'safe' brand decides to take some risks

12:01 am U.S. ET | Sept. 16, 2013
Safety-obsessed Volvo is going out on a limb with some sassy new marketing that pokes fun at its German competitors.... Read More »

 

Kia's hamsters are back, jamming to Lady Gaga

9:19 am U.S. ET | Aug. 24, 2013
The Kia hamsters are back -- with a new slimmed-down look to promote the 2014 Soul. Called "Totally Transformed," the latest iteration of the Korean automaker's ad campaign is underpinned by a new spot that aired during the MTV Video Music Awards on Sunday.... Read More »

 

Advertisers stay glued to screens

12:01 am U.S. ET | July 8, 2013
The top 10 automaker advertisers continued their rapid shift to new forms of digital advertising last year, plowing $5.82 billion into so-called unmeasured advertising, a category that includes search-engine marketing, online videos and social media, according to Advertising Age's annual list of the 100 Leading National Advertisers. That was up 34 percent from 2011.... Read More »

 

DRIVING THE PLOT

Why more TV shows are sounding like car commercials

12:01 am U.S. ET | June 24, 2013
Auto advertising execs say they are increasingly seeking -- and getting -- more from their placement deals in TV shows: not just a few seconds of screen time for a brand or nameplate but a more prominent role in the script that identifies the vehicle by model and showcases distinctive features.... Read More »

 

JAMIE LAREAU

Mad Men's auto characters are fiction, but loosely based on reality

4:28 pm U.S. ET | June 19, 2013
Maybe some auto executive or dealer really ticked-off a writer on Mad Men at some point and now that writer or producer is exacting revenge. That's how it seems when the series repeatedly bashes the folks in the auto industry, often taking misguided stereotypes to an extreme.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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