Hispanic

Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

9:00 pm U.S. ET | July 28, 2015

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump....
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N.C. dealer stays flexible to win Hispanic sales

12:01 am U.S. ET | May 18, 2015

Summary: A North Carolina Nissan dealer builds a sales department to appeal to the growing local Hispanic market. Flexibility is a key to success....
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AUTOMOTIVE NEWS MARKETING SEMINAR

Marketers pitch family, sports across cultures

12:01 am U.S. ET | May 18, 2015

Faced with a rapidly diversifying customer base, the auto industry's top marketing minds are increasingly turning to a pair of unifying forces: family and sports....
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'LATINOS ARE THE FUTURE'

Sales to Hispanics outpacing the market

12:01 am U.S. ET | May 18, 2015

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. And in fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years....
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Far from Sun Belt, a warm welcome for Hispanics

12:01 am U.S. ET | May 18, 2015

Hispanic buyers are not limited to the "smile states." A dealership in Minnesota is posting sales gains by understanding Hispanic culture....
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Hispanic buyers help lift Mitsubishi store from the brink of bankruptcy

12:01 am U.S. ET | May 18, 2015

Mission Mitsubishi of San Antonio was selling barely 30 vehicles a month and on the verge of bankruptcy in 2011. Then its new owners embraced Hispanic marketing....
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Orlando dealership taps Hispanic chambers of commerce for email gold

12:01 am U.S. ET | May 11, 2015

Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information....
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Ads in Spanish can open dealerships' doors

12:01 am U.S. ET | May 11, 2015

With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors. With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors....
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Dealerships can gain an edge with Spanish-language marketing

2:10 pm U.S. ET | April 23, 2015

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla....
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As Hispanics buy more cars, stores add videos in Spanish

12:01 am U.S. ET | Feb. 16, 2015

Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online....
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Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

1:28 pm U.S. ET | Sept. 30, 2014

Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84....
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