First Shift: Jag E-Pace flips its way into SUV marketJuly 14
Mazda targets Hispanics … in Japanese?July 13
Honda features 2017 Ridgeline in new Spanish-language campaignJuly 7, 2016
Honda plans to reach more Hispanic consumers with its Spanish-language campaign for the 2017 Ridgeline pickup, which will run during the Honda-sponsored Campeon de Campeones, a Mexican soccer championship match. The 2017 Ridgeline went on sale in June.
Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrantsJuly 28, 2015
Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump.
N.C. dealer stays flexible to win Hispanic salesMay 18, 2015
Marketers pitch family, sports across culturesMay 18, 2015
Sales to Hispanics outpacing the marketMay 18, 2015
Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. And in fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years.
Far from Sun Belt, a warm welcome for HispanicsMay 18, 2015
Hispanic buyers help lift Mitsubishi store from the brink of bankruptcyMay 18, 2015
Orlando dealership taps Hispanic chambers of commerce for email goldMay 11, 2015
Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information.
Ads in Spanish can open dealerships' doorsMay 11, 2015
With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors. With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors.
Dealerships can gain an edge with Spanish-language marketingApril 23, 2015
Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla.