Hispanic

Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

1:28 pm U.S. ET | Sept. 30, 2014
Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84....
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Toyota defends U.S. Hispanic market lead as segment grows

9:41 am U.S. ET | July 21, 2014
Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation’s largest ethnic minority group....
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Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S. Hispanic customers as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group, a top executive said Sunday....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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