Multicultural marketing helps Toyota make inroadsDec. 11
First Shift: Jag E-Pace flips its way into SUV marketJuly 14
Mazda targets Hispanics … in Japanese?July 13
Honda features 2017 Ridgeline in new Spanish-language campaignJuly 7, 2016
Honda plans to reach more Hispanic consumers with its Spanish-language campaign for the 2017 Ridgeline pickup, which will run during the Honda-sponsored Campeon de Campeones, a Mexican soccer championship match. The 2017 Ridgeline went on sale in June.
Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrantsJuly 28, 2015
Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump.