Hispanic

As Hispanics buy more cars, stores add videos in Spanish

12:01 am U.S. ET | Feb. 16, 2015

Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online....
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Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

1:28 pm U.S. ET | Sept. 30, 2014

Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84....
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Toyota defends U.S. Hispanic market lead as segment grows

9:41 am U.S. ET | July 21, 2014

Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation’s largest ethnic minority group....
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Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014

Toyota plans to remain the top-selling auto brand among U.S. Hispanic customers as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group, a top executive said Sunday....
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