Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
Read More »

BMW, other auto brands can benefit from YouTube 'fan videos,' report says

12:51 pm U.S. ET | Sept. 10, 2015

BMW-related viewership on YouTube -- at more than 4 billion views -- is larger than that of any other auto brand, a report by marketing and data firm ZEFR found. But here's the twist: Just 5 percent of those views are on the German automaker's official YouTube channel....
Read More »

Dodge's Morse code message: Engage

12:01 am U.S. ET | July 13, 2015

The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would....
Read More »

Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on....
Read More »

How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada....
Read More »

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
Read More »

Automotive News Cover
Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
» Watch the Video
News by Brand