Ford looks beyond longtime ad agency WPP; hires new firm for some Lincoln workNov. 30
FCA alone in top 10 radio advertisersJuly 10
50 years of Subaru adsFeb. 16
Nissan U.S. ad account retooled by OmnicomFeb. 10
Omnicom Group is shifting the geographic center of its Nissan advertising account in the U.S. to the East Coast from Los Angeles, where TBWAChiatDay has been servicing the automaker since it won the creative account in 1987.
Mercedes jumps back into the Super BowlJan. 10
Amazon, Hyundai team up for on-demand test drivesAug. 19, 2016
An on-demand test-drive program in Los Angeles and Orange County will allow people to book test drives of Hyundai Motor America vehicles via Amazon's Prime Now service. . The program, "Prime Now. Drive Now.," will run this weekend and next weekend.
Kia zooms past Daimler on list of top ad spendersJuly 11, 2016
Automakers' U.S. spending figures on Advertising Age's 2015 list of 200 Leading National Advertisers offer insight into their advertising strategies, even though there were almost no changes in their relative rankings on the list.
Automakers rank high on annual ad-spending listJune 28, 2016
The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.
Team Detroit, Ford's ad agency, rebranded as GTBMay 6, 2016
VW's aid for owners gets tepid response; ads pledge to 'make things right'Nov. 15, 2015
Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."
Hyundai returns to Super Bowl ad lineupNov. 12, 2015
Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship.