Advertising Age

Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014
Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?... Read More »

 

DIANA T. KURYLKO

Jaguar, aided by 3 villains, ready to challenge

4:37 pm U.S. ET | Feb. 12, 2014
Americans like puppies, Bob Dylan and even angel wings, as shown by the response to this year's Super Bowl commercials. But they also like villains -- so much that Jaguar has decided to post a two-minute director's cut of the 60-second “Rendezvous” commercial it aired during the Super Bowl.... Read More »

 

Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after.... Read More »

 

Ford aims to get jump on GM, rivals on Super Bowl Sunday

2:33 pm U.S. ET | Jan. 27, 2014
Ford is aiming to get out ahead of rival automakers on Super Bowl Sunday with a spot featuring actor James Franco that will break after the coin toss but before the kickoff.... Read More »

 

Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review.... Read More »

 

Q&A

Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself.... Read More »

 

Chevy plans Silverado ad stampede on SportsCenter's NFL opener

3:29 pm U.S. ET | Sept. 5, 2013
Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet.... Read More »

 

'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

10:32 am U.S. ET | Aug. 16, 2013
It's not business as normal anymore at Mini. BMW Group's small-car brand has posted outsize sales growth in the United States for the last few years, but now competition has started to ding the brand as rivals like Chevy, Ford and Toyota introduce a widening array of small, fuel-efficient cars.... Read More »

 

Honda launches campaign to help save America's drive-ins

12:11 pm U.S. ET | Aug. 9, 2013
Honda wants to save a bit of history -- hundreds of drive-in theaters that are imperiled by the costly switch to digital projection, estimated at $75,000 or more per screen -- as Hollywood says good bye to film... Read More »

 

Lexus ads make bold 'move' to regain luxury crown

1:06 pm U.S. ET | June 25, 2013
To win the younger luxury-car buyers who prefer its German rivals, Lexus advertising has shifted to bolder, more aggressive messages from agency Team One.... Read More »

 

Chrysler helps Doner rebuild after loss of Mazda ad account

3:38 pm U.S. ET | June 17, 2013
Advertising agency Doner has regrouped since losing a $150 million Mazda account in June 2010 to a consortium of WPP Group agencies in California. Revenue lost from the Mazda business has been more than replaced with money from other clients, including retail dealer campaigns and individual brand work for Chrysler Group.... Read More »

 

For Tesla, the buzz flies on a marketing shoestring

12:01 am U.S. ET | June 8, 2013
Tesla Motors has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem. The EV company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year.... Read More »

 

Porsche to keep U.S. ad account with Cramer-Krasselt

7:16 pm U.S. ET | May 20, 2013
Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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