Advertising Age

Omnicom, Publicis call off proposed $35 billion ad merger

10:52 pm U.S. ET | May 8, 2014
The proposed $35 billion merger between Omnicom Group and rival Publicis Groupe has been called off as the challenges in forming the world's largest advertising agency proved too immense for the partners....
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Auto advertising execs reveal what's in their garages

10:36 am U.S. ET | April 30, 2014
Ad agency executives spend hundreds of millions of dollars of their automotive clients' money trying to get consumers to buy specific cars/trucks. But what do these creative directors and account directors actually drive to work themselves?...
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Kia, M-B dealers and CarMax pull plug on L.A. Clippers sponsorships

2:15 pm U.S. ET | April 28, 2014
Kia Motors America, Mercedes-Benz dealers and CarMax are among corporate sponsors abandoning the suddenly toxic Los Angeles Clippers of the National Basketball Association following racist remarks allegedly made by the team's billionaire owner, Donald Sterling....
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MICHAEL McCARTHY

In Subaru ad, a dog gets the last laugh and kicks

1:18 pm U.S. ET | April 25, 2014
Subaru, one of the auto industry's most canine-friendly brands, initially goes dark in a new ad for the Russian market. But in the end, it's the dog that gets the last laugh, and a few kicks, too....
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Infiniti seeks 'influencers' as part of ad account review

12:01 am U.S. ET | April 25, 2014
Infiniti will celebrate its 25th anniversary in the United States this November and the luxury brand is conducting a review of its global advertising account that basically amounts to a relaunch of the brand....
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Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014
Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?...
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DIANA T. KURYLKO

Jaguar, aided by 3 villains, ready to challenge

4:37 pm U.S. ET | Feb. 12, 2014
Americans like puppies, Bob Dylan and even angel wings, as shown by the response to this year's Super Bowl commercials. But they also like villains -- so much that Jaguar has decided to post a two-minute director's cut of the 60-second “Rendezvous” commercial it aired during the Super Bowl....
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Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after....
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Ford aims to get jump on GM, rivals on Super Bowl Sunday

2:33 pm U.S. ET | Jan. 27, 2014
Ford is aiming to get out ahead of rival automakers on Super Bowl Sunday with a spot featuring actor James Franco that will break after the coin toss but before the kickoff....
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Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review....
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Q&A

Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself....
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Chevy plans Silverado ad stampede on SportsCenter's NFL opener

3:29 pm U.S. ET | Sept. 5, 2013
Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet....
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'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

10:32 am U.S. ET | Aug. 16, 2013
It's not business as normal anymore at Mini. BMW Group's small-car brand has posted outsize sales growth in the United States for the last few years, but now competition has started to ding the brand as rivals like Chevy, Ford and Toyota introduce a widening array of small, fuel-efficient cars....
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Honda launches campaign to help save America's drive-ins

12:11 pm U.S. ET | Aug. 9, 2013
Honda wants to save a bit of history -- hundreds of drive-in theaters that are imperiled by the costly switch to digital projection, estimated at $75,000 or more per screen -- as Hollywood says good bye to film...
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