Advertising Age

VW's aid for owners gets tepid response; ads pledge to 'make things right'

10:34 am U.S. ET | Nov. 15, 2015

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."...
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Hyundai returns to Super Bowl ad lineup

9:00 am U.S. ET | Nov. 12, 2015

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship....
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Ford ad campaign aims to lift car lineup in U.S. market hot for trucks

12:52 pm U.S. ET | Oct. 2, 2015

Ford launched an ad campaign -- "By Design" -- for several cars to spotlight design and new technology in a U.S. market hot for trucks....
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Audi's 'Truth in Engineering' ads come back to bite amid probe

8:49 am U.S. ET | Sept. 21, 2015

Audi's advertising pitches under the banner "Truth in Engineering" have come under fire after Volkswagen Group admitted to violating U.S. emissions rules....
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Honda's stop-motion ad pitches no ordinary carmaker

1:00 pm U.S. ET | Sept. 20, 2015

Honda is making a major new commitment to a corporate branding campaign with the launch of a 2-minute, stop-motion ad that takes viewers through a paper-flipping, historical journey of the company's products....
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