Advertising AgeChrysler helps Doner rebuild after loss of Mazda ad account 3:38 pm U.S. ET | June 17, 2013  Advertising agency Doner has regrouped since losing a $150 million Mazda account in June 2010 to a consortium of WPP Group agencies in California. Revenue lost from the Mazda business has been more than replaced with money from other clients, including retail dealer campaigns and individual brand work for Chrysler Group.... Read More »
For Tesla, the buzz flies on a marketing shoestring 12:01 am U.S. ET | June 8, 2013  Tesla Motors has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem. The EV company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year.... Read More »
Porsche to keep U.S. ad account with Cramer-Krasselt 7:16 pm U.S. ET | May 20, 2013  Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »
Cadillac's Ferguson expands exec team to drive growth 12:00 pm U.S. ET | April 12, 2013  Cadillac chief Bob Ferguson is expanding and shuffling his executive team to speed the luxury brand's international growth. Don Butler, head of U.S. marketing since March 2010, has been reassigned as vice president of global strategic development for Cadillac, a newly created position. He continues to report to Ferguson.... Read More »
Is social media spoiling the Super Bowl ad surprise? 12:01 am U.S. ET | Jan. 27, 2013  Many advertisers in the Big Game are already teasing and revealing details of their Super Bowl ads as a means to generate buzz through digital and social media. But while this new era of ads is generating loads of digital and social awareness for automakers and other advertisers, experts say they are also removing a lot of the shock and amazement that were once a big part of the viewing experience.... Read More »
GM plans Super Bowl pre-game ads after eschewing game 5:04 pm U.S. ET | Jan. 25, 2013  GM, which isn't advertising during CBS' telecast of the Super Bowl, plans to air commercials during the network's pre-game programming on Feb. 3. Chevrolet will air four spots during the pre-game telecast, Chris Perry, vice president for Chevy marketing, said Friday. GM garnered attention last year when then-Chief Marketing Officer Joel Ewanick decided the company wouldn't advertise during the NFL championship game because it wasn't worth the high cost.... Read More »
Dodge rethinks the wedding registry to pitch the Dart 6:32 pm U.S. ET | Jan. 17, 2013  Chrysler Group is trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.... Read More »
Honda casts wide net in $700 million U.S. ad agency review 6:22 pm U.S. ET | Jan. 8, 2013  When American Honda Motor Co. put its media and creative accounts up for grabs in December, it ensured that it would be one the biggest pitches of 2013. What wasn't clear then, though, is just how far the automaker is willing to step out of its comfort zone in its search for marketing partners.... Read More »
Chrysler expected to return to Super Bowl ad lineup 6:00 pm U.S. ET | Jan. 8, 2013  Chrysler Group, which has stood out among advertisers in the past two Super Bowls with attention-grabbing commercials that highlighted economic revival in America and Detroit, will return to the game in 2013, according to people familiar with the situation, Ad Age reported.... Read More »
Silverado ad work being switched by GM to Leo Burnett agency 5:22 pm U.S. ET | Dec. 19, 2012  GM is switching creative advertising agencies for the 2014 Chevrolet Silverado ahead of the highly anticipated launch of the next-generation pickup next year. GM has assigned Silverado creative duties to Leo Burnett, which now handles advertising for Buick and GMC, including the Sierra pickup, a GM spokesman confirmed.... Read More »
Porsche puts U.S. creative ad business under review 5:56 pm U.S. ET | Dec. 13, 2012  Porsche has put its U.S. creative advertising account into review, Ad Age reported. The company's creative business is currently handled by Cramer-Krasselt, an independent Chicago agency that is expected to defend the account, the magazine said.... Read More »
American Honda places $700 million U.S. ad account under review 7:53 pm U.S. ET | Dec. 5, 2012  American Honda, facing a challenging but growing light-vehicle market in the United States, is placing its $700 million creative and media accounts for the Honda and Acura brands under review. The automaker has worked with California-based RPA on creative and United States media buying and planning for 26 years, and the agency will participate in the review process, Honda said today.... Read More »
How Olivier Francois restored Motor City pride in a bankrupt Chrysler 10:46 am U.S. ET | Nov. 26, 2012  Chrysler Group's turnaround since Fiat rescued the automaker out of bankruptcy in 2009 has been punctuated by an advertising strategy led by Olivier Francois and his team. The advertising message draws parallels between the comeback of a gritty, tough city and the once-troubled automaker. This week Chrysler is being honored as the 2012 Marketer of the Year by Advertising Age, an affiliate of Automotive News.... Read More »
Rance Crain to be inducted into Advertising Hall of Fame 12:32 pm U.S. ET | Nov. 14, 2012  Rance Crain, editor-in-chief of Advertising Age and president of Crain Communications Inc., the parent company of Automotive News, has been named to the American Advertising Federation's 64th annual Advertising Hall of Fame.... Read More »
Honda cranks up social media storytelling 7:14 pm U.S. ET | Oct. 19, 2012  Honda is using more social media to further its brand message through storytelling even though it may not represent the bulk of its marketing spending.... Read More »
GM soccer deal whistle-blower said to have brought down marketing chiefAug. 8, 2012 09:38 CET  General Motors CEO Dan Akerson's conflicts with marketing boss Joel Ewanick started weeks before he was ousted for not properly disclosing as much as a third of the cost of a $559 million soccer deal with the UK's Manchester United team, people familiar with the situation said.... Read More »
Q&A: How data is driving Zipcar's explosive growth 11:15 am U.S. ET | July 9, 2012  Since joining Zipcar more than three and a half years ago, Chief Marketing Officer Rob Weisberg has seen the brand grow leaps and bounds. The car-sharing company is quickly expanding into new markets and offering its services to more U.S. cities and college campuses by the hour. It's also begun expanding into markets such as the U.K. and has its sights set on further overseas growth.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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