Advertising Age

VW's aid for owners gets tepid response; ads pledge to 'make things right'

10:34 am U.S. ET | Nov. 15, 2015

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."...
Read More »

Hyundai returns to Super Bowl ad lineup

9:00 am U.S. ET | Nov. 12, 2015

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship....
Read More »

Ford ad campaign aims to lift car lineup in U.S. market hot for trucks

12:52 pm U.S. ET | Oct. 2, 2015

Ford launched an ad campaign -- "By Design" -- for several cars to spotlight design and new technology in a U.S. market hot for trucks....
Read More »

Audi's 'Truth in Engineering' ads come back to bite amid probe

8:49 am U.S. ET | Sept. 21, 2015

Audi's advertising pitches under the banner "Truth in Engineering" have come under fire after Volkswagen Group admitted to violating U.S. emissions rules....
Read More »

Honda's stop-motion ad pitches no ordinary carmaker

1:00 pm U.S. ET | Sept. 20, 2015

Honda is making a major new commitment to a corporate branding campaign with the launch of a 2-minute, stop-motion ad that takes viewers through a paper-flipping, historical journey of the company's products....
Read More »

GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015

General Motors will sit out the 2015 Super Bowl.
Read More »

Automotive News Cover
Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
» Watch the Video
News by Brand