Toby Barlow

Ford must switch gears, tout trucks, Mustang

12:01 am U.S. ET | May 13, 2013
Ford-brand marketers face an interesting challenge. After spending millions of dollars over the last several years promoting a lineup of fuel-efficient small- and mid-sized cars and crossovers, two historic launches loom on Ford's near-term horizon: the next-generation F-series pickup and the 50th anniversary Mustang pony car.... Read More »

 

MARKETING EXECUTIVE Q&A: TOBY BARLOW

Marketer uses customers' voices to tell the Ford story

12:01 am U.S. ET | May 13, 2013
Toby Barlow, chief creative officer of the Team Detroit ad agency, has the job of telling the Ford brand story. Barlow and Team Detroit have relied heavily on customer testimonials.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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